Digital Marketing Platforms
- What is Digital Marketing?
- History & fundamental concepts
- Basics of Digital Marketing – Overview
- Scope of Digital Marketing
- Platforms for Digital Marketing
- Types of platforms & channels
Digital Marketing Platforms
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google PPC)
- Generative AI In Digital Marketing Course
- Importance of GenAI for Digital Marketing Specialists
- Social Media Marketing (SMM)
- Content Marketing, Email Marketing
- Content Marketing, Email Marketing
- Web Analytics & Visitors Tracking
- YouTube, Video Marketing, Affiliate Marketing
- Digital Marketing with AI tools like Gen AI, ChatGPT, & more
Search Engine Optimisation
- What is Search Engine Optimization?
- Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
- On-Page Optimization
- Off-Page Optimization
- Competitors Analysis
- SEO Audit


























































































