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digital marketing training institute in Kolkata

Advance Digital Marketing Course

Digital marketing course in kolkata with live projects

Home / Digital Marketing Course
Minimum Eligibility:
10 + 2 Pass
Course Duration:
3 Months
Course Fees Rs.18,000/-

Digital Marketing is the umbrella that covers any digital technology services whereby the "Brand Image" & "Brand Recognition" of a product / service is created on Internet.

Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Kolkata aims to do this and much more!

Karmick Institute's digital marketing training in Kolkata offers:

  • You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
  • understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
  • learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
  • identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,
  • Understand what makes the competitors' sites tick and how to get ahead of them.

Module 1 [Introduction and Planning]

  • Introduction of Digital Marketing
  • Website Planning (Design and Content Management)
  • Understand the Digital Audience
  • Introduction of Digital Channels
  • Strategy and Planning for Digital Marketing Development

Module 2 [Organic SEO – On and Off Page]

  • Search Engine Optimization (SEO- On Page Optimization)
  • Search Engine Optimization (Organic SEO- Off Page Optimization)
  • Local SEO Tactics
  • Google Analytics Settings
  • Google Webmaster Tool Settings
  • Introduction of Various Website Audit Tools
  • Competitor Analysis

Module 3 [Content Development and Marketing]

  • Content Development Planning
  • Blogging
  • Inbound Marketing
  • Various Content Marketing Strategies

Module 4 [PPC – Google Adwords and Bing AdCenter]

  • Paid Marketing Strategies
  • Search Engine Marketing
  • Understand the Difference Between Organic and Paid Search Results
  • Competitor Analysis
  • Google Adwords and Bing Adcenter Account Creation
  • Keyword Research For PPC Campaigns
  • PPC Ad Budgeting
  • Design Strategy For Display Ads
  • Concept of CPC, CPM, QS, CTR, Impression, Conversion etc.
  • Campaign, Adgroup and Ads Creation (Search and Display)
  • Ad Optimization Tactics
  • PPC Remarketing
  • Performance Analysis
  • A/B Testing Techniques

Module 5 [SMO – Social Media Optimization]

  • Social Media Optimization
  • Social media and effects of Social Signal over SEO
  • Social Media Communication
  • Facebook Profile, Fan Page, Group and Event Creation
  • Facebook Insight Analysis
  • Twitter Account creation
  • Functionality of Twitter "#" Tag
  • LinkedIn Profile Creation
  • Company Profile Creation in LinkedIn
  • LinkedIn group creation

Module 6 [Facebook Ads – Optimization and Strategy]

  • Introduction of Facebook Ad
  • Facebook Ad Budgeting
  • Facebook Ad Creation
  • How to target Audience in Facebook Ads
  • Design Strategy For Facebook Ads
  • Facebook Ads Optimization
  • Facebook Ad Remarketing
  • A/B Testing Techniques

Module 7 [Landing Pages – Planning and Design]

  • Landing Page Design Strategy
  • Landing Page Creation For Better Conversion
  • Elements Required in Landing Page

Module 8 [Video Marketing]

  • Introduction of Video Marketing
  • Video Sharing Sites
  • Effective Video Marketing Tools
  • Video Marketing Tips and Tactics
  • Youtube Marketing Success

Module 9 [Mobile Marketing]

  • Introduction of Mobile Marketing
  • Difference Between Mobile Advertising and Desktop Advertising
  • Create Effective Banners For Mobile Marketing
  • Mobile Apps and How to Optimize it on Google play

Module 10 [Email Marketing]

  • Importance of Email Marketing
  • How to send target emails
  • Email template design
  • Conversion generation using email marketing
  • How to avoid email spamming
  • Email training and website traffic monitoring

Module 11 [Affiliate Marketing]

  • Understanding Affiliate Marketing
  • Intelligent Keyword Research & Analysis
  • Choosing Right Products: Clickbank, CJ
  • Choose The Right Domains & Hosting Provider
  • Banners / Promos / Discounts
  • Lead Generation

Module 12 [Project Work and Assignment]

  • Live Project and Assignment

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