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digital marketing training institute in Kolkata

Advanced Digital Marketing Course

Digital marketing course in kolkata with live projects

Home / Digital Marketing Course
Minimum Eligibility:
10 + 2 Pass
Course Duration:
3 Months
Course Fees Rs.18,000/-

Digital Marketing is the umbrella that covers any digital technology services whereby the "Brand Image" & "Brand Recognition" of a product / service is created on Internet.

Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Kolkata aims to do this and much more!

Karmick Institute's digital marketing training in Kolkata offers:

  • You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
  • understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
  • learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
  • identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,
  • Understand what makes the competitors' sites tick and how to get ahead of them.

Module – I Introduction to Digital Marketing (Timeframe: 1/2 week)

  • What is Digital Marketing?
  • Basics of Digital Marketing – Overview & Scope
  • Platforms for Digital Marketing

Module – II Digital Marketing Avenues (Timeframe: 1/2 week)

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM/Google PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Web Analytics & Visitors Tracking
  • YouTube and Video Marketing
  • Affiliate Marketing

Module – III Search Engine Optimization (Timeframe: 2 weeks)

  • What is Search Engine Optimization?
  • Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
  • On-Page Optimization
  • Off-Page Optimization
  • Competitors Analysis
  • SEO Audit

Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)

  • What is Search Engine Marketing?
  • What is Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
  • Display Campaign Creation in AdWords

Module – V Social Media Marketing (Timeframe: 2 weeks)

  • What is Social Media Marketing?
  • Key platforms for Social Media Marketing
  • Profile Optimization on Social Networks (gain visibility)
  • Company/ Brand/ Enterprise Profile Management on Social Media
  • Facebook Marketing
  • Advertising On Facebook - Creating And Running An Ad
  • Twitter Marketing
  • LinkedIn Marketing
  • LinkedIn B 2 B Lead Gen Process
  • LinkedIn Ad Campaign Setup & Management

Module – VI Content Marketing (Timeframe: 1/2 week)

  • What is Content Marketing?
  • Elements of creating engaging content
  • Content networking & distribution
  • Content optimization

Module – VII Email Marketing (Timeframe: 1/2 week)

  • What is Email Marketing?
  • How to create effective Email Content?
  • How to create an email list?
  • Using Mailchimp

Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)

  • Introduction to web analytics
  • How Google Analytics (GA) work
  • Setting up Google analytics
  • Acquisition, Behavior and Conversion measurement
  • Visitors Analysis
  • Conversion tracking

Module – IX YouTube and Video Marketing (Timeframe: 1 week)

  • Introduction to Video Marketing
  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • YouTube video analytics

Module – X Affiliate Marketing (Timeframe: 1 week)

  • What is Affiliate Marketing and how does it work?
  • Best Practices in setting up an Affiliate Program
  • Choosing Right Products: Clickbank, CJ
  • How to optimize your blog and website for affiliate marketing

Exam Assistance

Google Adwords Certification Google Analytics Certification Google Digital Unlocked Certification Facebook Blueprint Certification Hubspot Inbound Marketing Certification

Doubt Clearing Classes*

Module – XI Live Projects (Timeframe: 1 week)

Exam followed by Certification

On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of Karmick Solutions Pvt. Ltd. Digital Marketing Team.

On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in Karmick Solutions Pvt. Ltd.

Certification :
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by Karmick Solutions Pvt Ltd.

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Advanced Digital Marketing Course FAQs

No. It is not at all necessary to have a technical background.

We teach digital marketing from scratch and cover all latest topics of this course so that a student doesn’t feel out of place in his/her career. One-to-one attention is given to every student for better understanding. Our fees is much less compared to the other institutes of Kolkata. Classes are also held on weekends for the convenience of working professionals and students.

Currently, digital marketing is the most preferred way of promoting a company’s products or service and building its brand awareness. Hence, there is a growing demand for digital marketers in every industry. By learning this course you will be exposed to multiple job options and can create a stable career if you continuously upgrade your skills and knowledge.

Yes, you will be given study materials.

Yes you will get to work on live projects.

Yes. After the completion of the course, your trainers will prepare you for Google and Facebook certification. Later you can register for the exams and answer them on your own.

If you face any problems regarding the subject you can inform your counsellor or ask your trainer about it anytime during the class.

IT industry has vast opportunities for digital marketers. Nowadays, there is demand for digital marketers almost in every industry which seeks strong online presence.

You have to visit us at the address mentioned in the Contact Us page. Other details will be shared in person depending to your requirements.

Yes, you will get a valid certificate after the successful completion of the digital marketing course.

We guarantee 100% placement assistance.

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Karmick institute is a great institute and I get to know new things about the course. They give good guidance and help me every time I am in need of help.

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