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digital marketing training institute in Kolkata

Advanced Digital Marketing Course

Digital marketing course in kolkata with live projects

Home / Digital Marketing Course
Minimum Eligibility:
10 + 2 Pass
Course Duration:
3 Months
Course Fees Rs.18,000/-

Digital Marketing is the umbrella that covers any digital technology services whereby the "Brand Image" & "Brand Recognition" of a product / service is created on Internet.

Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Kolkata aims to do this and much more!

Karmick Institute's digital marketing training in Kolkata offers:

  • You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
  • understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
  • learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
  • identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,
  • Understand what makes the competitors' sites tick and how to get ahead of them.

Module – I Introduction to Digital Marketing (Timeframe: 1/2 week)

  • What is Digital Marketing?
  • Basics of Digital Marketing – Overview & Scope
  • Platforms for Digital Marketing

Module – II Digital Marketing Avenues (Timeframe: 1/2 week)

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM/Google PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Web Analytics & Visitors Tracking
  • YouTube and Video Marketing
  • Affiliate Marketing

Module – III Search Engine Optimization (Timeframe: 2 weeks)

  • What is Search Engine Optimization?
  • Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
  • On-Page Optimization
  • Off-Page Optimization
  • Competitors Analysis
  • SEO Audit

Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)

  • What is Search Engine Marketing?
  • What is Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
  • Display Campaign Creation in AdWords

Module – V Social Media Marketing (Timeframe: 2 weeks)

  • What is Social Media Marketing?
  • Key platforms for Social Media Marketing
  • Profile Optimization on Social Networks (gain visibility)
  • Company/ Brand/ Enterprise Profile Management on Social Media
  • Facebook Marketing
  • Advertising On Facebook - Creating And Running An Ad
  • Twitter Marketing
  • LinkedIn Marketing
  • LinkedIn B 2 B Lead Gen Process
  • LinkedIn Ad Campaign Setup & Management

Module – VI Content Marketing (Timeframe: 1/2 week)

  • What is Content Marketing?
  • Elements of creating engaging content
  • Content networking & distribution
  • Content optimization

Module – VII Email Marketing (Timeframe: 1/2 week)

  • What is Email Marketing?
  • How to create effective Email Content?
  • How to create an email list?
  • Using Mailchimp

Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)

  • Introduction to web analytics
  • How Google Analytics (GA) work
  • Setting up Google analytics
  • Acquisition, Behavior and Conversion measurement
  • Visitors Analysis
  • Conversion tracking

Module – IX YouTube and Video Marketing (Timeframe: 1 week)

  • Introduction to Video Marketing
  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • YouTube video analytics

Module – X Affiliate Marketing (Timeframe: 1 week)

  • What is Affiliate Marketing and how does it work?
  • Best Practices in setting up an Affiliate Program
  • Choosing Right Products: Clickbank, CJ
  • How to optimize your blog and website for affiliate marketing

Doubt Clearing Classes*

Module – XI Live Projects (Timeframe: 1 week)

Exam followed by Certification

On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of Karmick Solutions Pvt. Ltd. Digital Marketing Team.

On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in Karmick Solutions Pvt. Ltd.

Certification :
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by Karmick Solutions Pvt Ltd.

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