A recent survey by LocalCircles revealed that 50% of Indian internet users use AI (artificial intelligence) platforms specifically ChatGPT. Of these users, 90% use text mode and 10% prefer voice mode.
Looking at the increasing usage of AI tools among internet users in India, the Finance Ministry has issued a new directive about AI tools like ChatGPT and DeepSeek about their usage.
According to Reuters, the Finance Ministry in India has restricted the use of AI tools like ChatGPT and DeepSeek for official work due to data security concerns.
Reuters quoted, “It has been determined that AI tools and AI apps (such as ChatGPT, DeepSeek etc.) in the office computers and devices pose risks for confidentiality of (government) data and documents”.
So, is ChatGPT banned in India?
No, ChatGPT is not banned in India. However, its usage is restricted within a few government departments. Government employees are not permitted to use ChatGPT on devices used for work. The primary reason for this restriction is the data security concern and potential misuse but the general public can use and access it.
Sam Altman, CEO of OpenAI seems to have a perspective change on India’s AI (artificial intelligence) plans. Initially (last year) he was doubtful about India’s potential to compete in the development of foundational AI models as the associated cost was high.
However, during his recent visit to India, he expressed optimism and acknowledged the country’s swift progress in the AI landscape. Now, he believes the country has the potential to be a global leader in AI.
In an interview with Hindustan Times, Altman said ‘India should go for the full-stack approach in Artificial Intelligence’.
Altman has significantly revised his recommendations for India’s AI development since his 2023 visit. In the initial visit, responding to a question he had said, “It is totally hopeless to compete with us on training foundation models,”.
He had suggested that government and business resources would be better spent elsewhere. In the interview on Wednesday, he said “That was in a different context”. “That was a time when frontier models were super-expensive to do”.
“If you look at the cost curve of AI, we have been able to reduce the cost of a given level of intelligence about 10x every 12 months, which is unbelievably more powerful than Moore’s law,” he added.
In the interview, Altman said “India will build great models’. While not revealing exact numbers, Altman confirmed India as OpenAI’s second-biggest market after the US, with user growth tripling in the last year.
He said, “ think this is one of these rare things that transcends national borders. AI is like the wheel and the fire and the Industrial Revolution and the agricultural revolution. That is not a country thing. It belongs to everybody”.
According to the report, India’s Ministry of Electronics and IT (MeitY), along with the Centre for Development of Advanced Computing (C-DAC) and the National e-Governance Division (NeGD) is designing India’s own AI (artificial intelligence) chip from scratch.
As AI is becoming increasingly crucial in the country, this initiative aims to reduce its reliance on foreign chip manufacturers. This project is a collaboration between government bodies and various experts, emphasising power-efficient usage suitable for advanced AI development.
A homegrown AI chip will provide a great boost to the country’s domestic AI research and development. This initiative will make efficient and powerful computing resources more accessible to businesses, startups, and researchers.
An official announcement of this project is expected later this year. On 30, January 2025, Union IT minister Ashwini Vaishnaw at the Utkarsh Odisha Conclave disclosed that India is planning to develop its own generative AI model. This initiative will leverage the 18,693 GPUs secured by the India AI Compute Facility to build a large language model (LLM).
India will need to compete with established players in the global chip market such as Nvidia and AMD. This bold move reflects the country’s ambition to become a global leader in the AI landscape.
A recent report by Emeritus, one of the leading online education providers revealed that a staggering 94% of Indian employees believe that AI (artificial intelligence) skills will boost their careers significantly.
This figure indicates the rising recognition of AI, its transformative potential in the workplace, and the significance of acquiring AI-related skills for career advancement.
This report by Emeritus is based on the survey of more than 6,000 professionals in various sectors (including software and IT services), insurance, manufacturing, and finance) aged 21-65 across 18 countries. According to this report, Indian professionals are leading in AI adoption with 96% of them using this technology and generative AI tools at work, surpassing the UK (84%), the US (81%) and.
This shows that the Indian workforce is embracing AI technologies and integrating these tools into various work processes proactively.
Ashwin Damera, CEO and Co-Founder of Emeritus said “As the world undergoes economic and technological changes, the workforce needs to keep up with the time and evolve their approach to work with new skills, mindsets, and competencies”.
“The findings highlight the resilience and forward-thinking mindset of Indian professionals and their employers in positioning AI as a career catalyst” he added.
According to this report, Indian learners see four key AI trends; rapid adoption, prioritising AI skills, workplace transformation, and job displacement concerns. Additionally, the findings underscore the need for professionals to acquire AI skills to stay competitive and relevant in the rapidly evolving job market.
DeepSeek-R1, a highly advanced Chinese AI (artificial intelligence) LLM (large language model) has demonstrated that building powerful LLMs can be done at a much lower cost than previously assumed like ChatGPT. The emergence of DeepSeek has challenged the notion that only resource-equipped nations or companies can develop such high-end technology.
For India where resources for AI development are limited, DeepSeek’s emergence has demonstrated that competitive results can be achieved with a significantly lower budget. With lowered cost barriers, India is potentially ready to develop its own foundational AI model. This can dramatically boost the country’s economic development, impact technological independence and improve its capability to solve its problems.
DeepSeek-R1’s open-source nature enables Indian developers to study, access, and adapt the model for their own purposes. This Chinese AI model has made India’s foundational AI model dreams more achievable because its development doesn’t require excessive financial resources.
Thursday, 30, January 2025: Union IT minister Ashwini Vaishnaw at the Utkarsh Odisha Conclave disclosed that India is planning to develop its own generative AI model. This initiative will leverage the 18,693 GPUs secured by the India AI Compute Facility to build a large language model (LLM).
This initiative will be a significant step for India in the field of AI. It will enable the country to develop AI models tailored to its specific needs which can be leveraged to address various emerging challenges. Additionally, having its own generative AI model will minimise India’s reliance on foreign AI models.
Vaishnaw announced, “I am very happy to say that, against 10,000 GPUs, we have actually empanelled 18,693 GPUs,”. This includes 12,896 Nvidia H100s and 1,480 Nvidia H200s, some of the most powerful GPUs available. “Overall, the net high-end GPUs we have is 15,000,” he added, noting that even a model like DeepSeek was trained on just 2,000 GPUs. Roughly 10,000 of these GPUs are available today.
“The second big mission of the IndiaAI mission was to develop an AI model,”. “We have now created the framework which will be launched today. We are calling for proposals to develop our own foundational models, where the Indian context, the Indian languages, and the culture of our country are considered, where the biases can be removed. Where the datasets, for our country, for our citizens – that process will start today.”- he added.
The development of the generative AI model is expected to be completed in four to eight months. Once it is completed, not only it is going to be a valuable tool for researchers, startups, and several institutions in India but also help to promote the development of AI in India.
Kamath pointed to China’s DeepSeek AI breakthrough as proof of the value of long-term AI research investment. He argued that India lacks this kind of support for researchers, causing many talented individuals to leave the country. He suggests this “Jugaad” approach, while sometimes effective in the short term, ultimately prevents India from competing with countries like China in the long run in the AI race.
He compares India and China, pointing out their similar economic starting points in the mid-20th century. He then emphasises how China’s reforms led to much greater economic and technological advancement.
According to Kamath, DeepSeek, a Chinese AI model developed for a mere $6 million, exemplifies India’s missed opportunity. China’s DeepSeek has achieved remarkable success in the AI field, surpassing OpenAI’s models, dominating the iOS App Store, and outshining Meta in open-source AI.
Kamath said “Say what you will about the differences in our worldviews and economic models, but their scientific and technological progress is undeniable across disciplines—DeepSeek is just the latest example.
“I think the problem that has always plagued India is short-termism. Problems are typically addressed through a patchwork or the Jugaad mentality. This is true when it comes to business, politics, regulatory approaches, etc. Many problems that require focused long-term thinking instead get band-aid fixes,” he stated.
He said “This is not something that will show results instantly. In the case of China, it was 2 decades at the bare minimum focusing just on research. If we start focusing on building our research and scientific capabilities, we will hopefully see results in 5 to 10 years,”.
Nithin Kamath warns that India cannot afford to be mediocre in AI. Being mediocre won’t be an option,” he says, emphasising the potential long-term consequences for India’s global standing. His comments highlight the urgent need for systemic change in India’s approach to AI innovation and research.
Do you want to build a fulfilling career and command a top salary? Do you seek to equip a skill that will remain valuable for years to come? Enrolment in an advanced digital marketing course is what you need to do in 2025. Why? Let’s dive in to understand!
In the era where almost every business is operating globally, digital marketing is undoubtedly emerging as the most sought-after skill in 2025.
This dynamic and digital-first environment demands organisations to have a strong online presence. By 2030, the global digital marketing and advertising market will hit $1.5 trillion. This has amplified the demand for professionals adept in helping businesses attain this objective.
From utilising social media platforms and SEO (search engine optimisation) to leveraging data analytics potential, digital marketing in 2025 is a necessary skill for individuals who want to build a thriving tech career.
Whether you are a recent graduate, a seasoned professional, or an aspiring entrepreneur, mastering these in-demand skills through practical-focussed digital marketing training can help you tap into the world of opportunities.
In this blog, we will understand why digital marketing is the must-learn skill in 2025 and what top skills you should acquire to build a successful career in this ever-evolving industry.
Reasons Why Learning Digital Marketing is a Necessity in 2025
2025 is already rolling, and this era is even more digitised than ever. More than 99% of people do online research before buying anything. Keeping this in mind, almost every business regardless of size is striving to build a robust online presence. They are hiring professionals and individuals with the best digital marketing certifications who can help them reach their audience and multiply revenue.
Here are the top reasons why you should learn digital marketing in 2025.
Mobile Dominance
From browsing and shopping to social interaction, people depend on their smartphones for almost everything. Businesses are adopting different digital marketing strategies to reach their customers via hand-held devices. This indicates that professionals who can help businesses to attain their goals are in high demand.
High Demand & Lucrative Career Paths
Skilled digital marketing professionals are in high demand across different industries. Whether you learn these skills through digital marketing courses online or offline, this career path can unlock various opportunities in the industry. You can grow rapidly and advance in your career with job security. You can enrol on our advanced digital marketing course to acquire these skills and build a rewarding career.
Data-Driven Decisions
Today, data analytics is critical for businesses. They need to gather, analyse, and interpret data to understand their customer’s behaviour, optimise marketing campaigns, and make informed decisions. Here, they need professionals with the best online marketing degrees who can help them do this rapidly. You can explore and pick the best digital marketing courses to build a thriving career in this industry.
AI and Automation
AI (artificial intelligence) is transforming various industries and digital marketing is no exception. 79% of top marketing executives experienced a boost in the ROI (return on investment) after leveraging AI tools. Many educational institutions provide AI & ML training along with digital marketing certification courses to prepare students for the ever-evolving job market.
Remote Work & Flexibility
Many companies provide remote work and flexible schedules to individuals having expertise in digital marketing in 2025. Therefore, if you are looking for a career that offers flexibility and remote working opportunities, you should explore digital marketing programs. Our digital marketing classes make students job-ready through practical training and expert guidance with E&ICT-IIT Guwahati certification that helps them succeed in the field.
Entrepreneurial Opportunities
If you dream of starting your own business, then learning the fundamentals of digital marketing can greatly help you transform it into a reality. You can use your skills to build a robust online presence for your personal brand and gain numerous audiences who are likely to convert into customers.
Increased Earning Potential
Whether you want to start a side hustle, seek a good salary hike, or even begin your career in a highly-demand field, digital marketing is the right path for you. The salary of a digital marketing specialist ranges from ₹2 to ₹11.5 lakhs per year. This pay scale increases as you gain more experience.
Top 6 Digital Marketing Skills in High Demand
Now, you have understood why you should acquire digital marketing skills in 2025. Let’s take a look at the top 6 digital marketing skills that are highly demanded in this industry.
1. Search Engine Optimisation
Widely known as SEO, search engine optimisation is the process of improving the visibility of a website in organic SERPs (search engine result pages). As SEO is key for a business to be found online, they hire professionals or even build a team that helps their brand get discoverability in SERPs and acquire more customers. Keyword research, off-page optimisation, on-page optimisation, technical SEO, etc. come under SEO.
2. Social Media Marketing
Social media marketing is leveraging various social media platforms like Facebook, Instagram, Twitter, etc. to build brand awareness as millions of people use them. Many training institutes offer social media marketing courses with certificates to learn these skills to engage with customers and drive sales/revenue. Content creation, paid social advertising, platform-specific strategies, community management, etc. are all part of social media marketing.
3. Content Marketing
Creating and sharing compelling, relevant, and consistent content to attract and retain target audiences is all about content marketing. This digital marketing skill helps in building trust, and authority, and establishes the business as a thought leader which gains a massive audience. Writing, building content strategy, content distribution, and video/infographic creation are part of content marketing.
4. PPC (Pay-per-Click) Advertising
Running paid ads on social media and Google Ads is PPC advertising. This digital marketing skill is one of the most demanded as it allows for creating targeted campaigns and drives quick results. Keyword research, setup and management of campaigns, ad copywriting, A/B testing, budget optimisation, etc. come under PPC advertising.
5. Data Analysis and Analytics
Data analysis and analytics are all about gathering, analysing and interpreting data to track the performance of campaigns. This technique helps businesses to understand customer behaviour and make data-driven decisions. As data is critical to attain ROI, many brands hire professionals who possess this expertise. Data visualisation, Google Analytics, identifying trends, etc. are part of data analysis and analytics.
6. Email Marketing
Email marketing is building and nurturing a list of emails, creating engaging email campaigns, monitoring, etc. As this technique drives high ROI and offers direct communication with customers, businesses hire professionals or even build a team for email marketing. Creating email lists, email design, segmentation, copywriting, automation, etc. come under email marketing.
In Summary
By now, you have understood mastering digital marketing in 2025 offers several perks. If you acquire these in-demand skills, you can boost your career prospects, improve your earning potential, and help businesses navigate digital world complexities like a pro.
So, don’t wait anymore!
This is the right time to acquire a digital marketing certificate and kickstart a fulfilling tech career in 2025!
The World Economic Forum’s Annual Meeting 2025 is currently being held in Davos, Switzerland, from January 20th to 24th, 2025. This meeting brings together a diverse group of leaders including business executives, heads of state and government, civil society representatives, and international organisations to address critical global issues.
The theme for Davos 2025 was “Collaboration for the Intelligent Age,” emphasising the need for cooperation and innovation to navigate the ever-evolving technological landscape.
Aakrit Vaish, Founder of Haptik and Advisor to the IndiaAI Mission believes India is at the forefront of an AI (artificial intelligence) revolution, positioning itself as the global leader in translating AI research into real-world application.
Highlighting the progress of AI in India, Vaish said “India is at that classic point where we need a spark to kickstart the ecosystem. We are just about putting the infrastructure, compute capacity, and deep-tech ecosystem in place. Ultimately, India will be the AI use case capital of the world.”
Vaish believes unique challenges, a vast population, and diverse problems to solve across different sectors such as healthcare, agriculture, and governance, make India an ideal ground for testing AI solutions, meaning great potential for AI-driven innovation.
The country has a thriving tech ecosystem with numerous startups and established firms actively implementing AI solutions. Additionally, the Indian government is actively taking initiatives to promote AI development through various policies to attract investment and foster innovation.
The ECI (Election Commission of India) has issued an advisory mandating the mandatory labelling of all AI (artificial intelligence)-generated content utilised in election campaigns. This advisory aims to improve transparency, combat the distribution of misinformation, and ensure a fair electoral process, realising the growing influence of AI in elections.
As AI has the potential for both innovation and misuse, the ECI has advised political stakeholders to label all synthetic and AI-generated campaign content prominently. The evolution of sophisticated AI tools in political campaigns necessitates responsible use of this technology to prevent the spread of misinformation and manipulation.
Key features of ECI’s advisory include:
Clear Labeling for AI Content: All AI-generated or manipulated content (images, videos, audio) must be clearly labelled (e.g., “AI-Generated,” “Digitally Enhanced”). This allows voters to identify AI-created content easily.
Transparency in Advertising: All political advertisements including social media must include clear disclaimers when using synthetic content. This ensures informed voter engagement and maintains a fair electoral process.
Ethical AI Usage: Empower voters, not mislead them. Campaigns should find the right balance between using AI for good and making sure it’s fair to everyone.
This directive highlights India’s commitment to ethical AI deployment in the electoral process, aligning with global best practices to safeguard voter trust and promote informed decision-making.
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