SEO Training in Kolkata | Advanced SEO Course (Updated) | 100% Placement Karmick Institute
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SEO Training Institute in Kolkata

SEO Training Institute in Kolkata

On-Page and Off-Page SEO Training Institute in Kolkata With Live International Projects

Home / SEO Training Course
Minimum Eligibility:
10 + 2 Pass
Course Duration:
2 Months
Mode Of Training:
Online and Offline
Course Fees Rs.18,000/-

On-page and Off-page SEO Training

With most businesses going online, the demand for SEO professionals is at its peak. Freshers seeking to build careers in the digital landscape should gain strong SEO skills to land high-paying jobs in the industry. You can acquire these in-demand skills through our comprehensive SEO courses.

Karmick Institute offers quality SEO training in Kolkata with flexible class timings, high-end infrastructure, and qualified instructors to ensure that you learn from the best in a conducive learning environment.

Not only basic SEO training, we offer advanced digital marketing course in Kolkata that caters to students seeking to master A to Z topics in digital marketing such as SEM (search engine marketing), SMM (social media marketing), content marketing, email marketing, web analytics, video marketing, and more. Through this program, we aim to equip students with the required skills and knowledge to excel in this highly digitized world.

Benefits of learning On-page and Off-page SEO training course in Kolkata @ Karmick Institute

  • Leading On-page and Off-page SEO training institute in Kolkata
  • State of the art infrastructure
  • Industry Experienced and skilled teachers
  • Facility to work on "Live" Projects
  • Certificate on completion of the Course
  • 100% Job Assistance Guaranteed!

On-Page and Off-Page SEO Course Details:

Module 1 [Introduction to SEO]

  • What is search engine optimisation?
  • How do search engines work?
  • Why do we do SEO for websites?

Note: In this module, students will gain a fundamental understanding of what SEO is and why it's crucial for digital marketing. They'll explore how search engines discover, crawl, and rank websites. This module will explain the business value of SEO, highlighting how it drives organic traffic and visibility.

Module 2 [Understanding Keyword Research]

  • Different tools for finding the best keywords
  • Google’s Keyword Planner for Finding the Best Keywords
  • Applying the collected keywords to the website.

Note: In this module, students will learn how to identify, analyse, and select the best keywords using various tools, including Google's Keyword Planner. They will also gain practical experience in applying these keywords to a website's content to improve its search engine ranking

Module 3 [Competitor’s analysis]

  • Finding Competitors
  • Competitors Markeing Strategy

Note: In this module, students will learn to conduct a thorough competitor analysis, a crucial skill for understanding the market and gaining a competitive edge. They will master the process of identifying direct and indirect competitors in a specific niche. By the end of this module, students will be able to perform a detailed competitive audit and use the insights gained to inform and refine their own SEO strategy.

Module 4 [Identifying Target Audience]

  • How to find a relevant and effective audience?
  • Strategies to target the audience.

Note: In this module, students will learn to identify a relevant and effective target audience for a website. They will explore key strategies and practical methods for defining and segmenting an audience, ensuring their SEO efforts are focused on the people most likely to convert. The module will enable students to build a solid foundation in audience analysis, a crucial step for creating successful content and marketing campaigns.

Module 5 [In-depth Understanding of On-page SEO]

  • Title optimization
  • Meta Tags Implimentation
  • H1,H2 etc optimization
  • Image optimization
  • Content optimization
  • URL optimization
  • Canonical URL Optimization
  • Robots.txt file creation
  • Navigation and Internal links in the website
  • Internal structure and Sitemap
  • HTML coding Optimization
  • CSS and Java Script Optimization
  • Google sitemap
  • Google Webmaster Code Implementation and Verification
  • Google Analytics Code Implementation
  • Bing Webmaster Code Implementation and Verification

Note: In this module, students will gain a comprehensive understanding of on-page SEO. They'll learn how to implement key strategies, including title and meta tag optimisation, image and URL optimisation, and creating a robots.txt file and sitemap. Additionally, students will get hands-on experience with technical aspects like HTML, CSS, and JavaScript optimisation and integrating essential tools like Google and Bing Webmaster Codes and Google Analytics. Upon completion, students will be able to perform in-depth on-page SEO audits and implement changes to significantly improve a website's ranking and performance.

Module 6 [In-depth Understanding of Off-page SEO]

  • Concept of Back links
  • White Hat SEO Tactics
  • Social Bookmarking
  • Search Engine Submission
  • Hub Pages Submission
  • Squidoo submission
  • Google Locals / Google Base / Yahoo directory / DMOZ submission
  • Classifieds Postings
  • Content submission
  • Press Release Posting
  • Forum submission
  • Blog Commenting
  • Question Answer
  • Document Sharing
  • Photo Sharing

Note: In this module, students will develop a deep understanding of off-page SEO, focusing on strategies to improve a website's authority and ranking through external signals. They'll learn the core concept of backlinks and explore various white hat tactics, including social bookmarking, forum submission, and content sharing. The module provides practical experience with different off-page techniques, enabling students to build a strong link profile and improve a website's overall search presence.

Module 7 [Understanding Local SEO]

  • Optimize a Website for Local Search Result
  • What is a Google Local listing?
  • Precedure to Optimize Google’s Local Listing
  • Strategy for Promoting Google’s Local Listing

Note: In this module, students will learn the fundamentals of Local SEO, focusing on strategies to optimise a website for local search results. They will understand what Google Local Listings are and learn the procedures and strategies for creating and promoting them to improve local visibility and drive foot traffic. This module provides a practical approach to boosting a business's online presence within a specific geographic area.

Module 8 [Understanding ORM (Online Reputation Management)]

  • What is ORM?
  • Why is it Important?
  • How to Manage Online Reputation?

Note: In this module, students will learn the fundamentals of Online Reputation Management. They will understand what ORM is, why it's crucial for businesses, and gain practical knowledge on how to manage and protect a brand's online reputation across various platforms. This module will provide strategies and techniques for monitoring, responding to, and shaping a positive online presence.

Module 9 [Live Project and Assignment]

  • Apply the skills to a real-world project
  • Complete a final assignment

Note: In this module, students will apply all the skills they've learned throughout the SEO course to a real-world project. They will complete a final assignment, which will demonstrate the ability to execute a complete SEO strategy from start to finish. This hands-on experience will solidify their understanding and showcase students’ competency to potential employers.

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