According to the 2017 Marketing Hiring Trends report released by McKinley, an approximate 44% of companies have geared up themselves to hire B2B digital marketing professionals in 2017. Naturally, there is now a tremendous demand for skilled professionals having a thorough knowledge of the various tactics of B2B digital marketing, and the trend is not going to fade away in anytime soon. Amidst such a scenario, it is worthy to know some of the reasons that have caused such a surge in the demand of B2B digital marketers.

B2B buyer starts purchase journey with a web search

Gone are the days when buyers used to enquire about a product from their friends, relatives or colleagues. In 2017, the modern B2B buyer is tech savvy and knows how to operate a range of mobile devices while in a go. Moreover, easy access to the web has facilitated the buyer to begin his or her purchase journey with a web search.

No wonder, it is speculated that close to a whopping 92% of B2B buyers do a web search before buying anything from an online or a brick or mortar store. Sometimes, the reason is to check the availability of the product in the nearby locality and sometimes, it is price comparison, reading product reviews posted by genuine buyers and much more.

Businesses now can’t afford to miss a pronounced online presence as its absence will ultimately lead to less sale and eventually less ROI. Furthermore, it has become necessary for a B2B business to embrace digital marketing as a buyer can do a product research using any medium like mobile, laptop, social networking sites, and so on.

Follow-up is much easier in digital marketing

Digital marketing has made follow-up much easier as it is a cost-effective way to contact potential buyers without being too intrusive. B2B digital marketing professionals are a pro in using different approaches for follow-up and convert leads successfully into sales. Well-crafted approaches result in building immense trust and brand retention.

In such an environment, it is wise to go for an advanced digital marketing course from a reputed training institute where it is possible to work on live projects. In India, you can easily find such an institute where one can pursue such a course and become a successful B2B digital marketing professional.

The internet scenario is changing constantly. Last year’s marketing powerhouse is an old news this year. Time has changed, and now, digital marketing is a cornerstone of every advertising venture. The digital marketing pendulum swings so quickly that it has become a revolution in the marketing world.

How Digital Marketing has become a need for every business

Digital Revolution brings a big shift in the power balance, like for example discontinuation in the thought process of traditional buying path. Being digitally improved means that the consumers must have their own voice and they also want people to hear them aloud. They have the power to influence not only the situation where they can buy the goods, but also control others who buy goods around them.

Digital marketing today has become an essential need for every business because of the following reasons:

1. 1. It helps the company or the brand to stay one step ahead digitally. An integrated strategy for digital marketing will make sure that all the digital efforts are smooth. Since the world of internet has covered up all aspects of lives, it is important to catch up with competitors and stay ahead.
2. 2. Every business is unique in its own way. Whether the business is small, medium or large, the digital platform always provides a powerful chance to each company or brand to gain recognition.

Data on the requirement of Digital Marketing Professionals by 2020.

463 million people are using the internet in India and by 2020 it will increase to 300 million to the population accessing the world of internet. Therefore, the demand for digital marketing professionals is also increasing simultaneously according to the below-mentioned data, which shows that digital marketing jobs currently in demand on various portals.

For Digital Marketers, it is a big challenge in the year 2017 because there is a boom in the market, and every digital marketing expert is gearing up to stay in the competition to meet effective business goals. So, here are two updated marketing techniques that can lead to a fruitful result by 2020 for businesses and digital marketers.

1. Content Marketing Trend

The graph clearly shows that with time, there is app intervention that leads to the content sophistication.

2. Live Video Streaming Trend

“Going Live” is the new marketing trend for every business in today’s world. Instagram and Facebook have integrated this “live video” feature and gained mass appeal from people, different brands, and businesses. Currently, it is a trend, which draws the largest attention of millions of people who eagerly want to see something that is happening in real-time.

Today, customers and fans love the idea of watching someone’s perspective on particular goods and services. Now, live videos cater to meet the exact desire. Digital marketers use the “Live Video” feature to create loyalty and awareness to the potential customers for the particular brand or business.

Scope of Digital Marketing Training

With the rise of digital technologies, the marketing model has transformed completely. To succeed, digital marketers must have the potential to make a plan, measure the digital strategies and integrate particularly to meet business goals. Hence, the scope of digital marketing training is increasing day by day. The course program focuses on how the digital marketers can reach digitally savvy customers, connect and develop customer relationships and influence the customers to choose the digital way to buy.

If you have been wondering why choose a career in digital marketing, perhaps you have sensed the massive opportunities lying in this field. There is a significant gap between the demand for skilled people and the availability, making digital marketing professionals among the most sought-after in the job market today. If you are still confused, dive in and explore why digital marketing is the right career for you!

Choosing the right career path may be daunting, but if we look at current trends, then one thing is certain: digital presence matters a lot in 2025 and is expected to grow in the future. 

The digital marketing market in India is booming. Valued at $5.15 billion in 2024, digital marketing is expected to experience explosive growth from 2025 to 2034 with a 30.20% CAGR (compound annual growth rate), making it a powerful career option for graduate students as well as career switchers.

As digital marketing is considered way superior to traditional forms of marketing and has become a pivotal tool for businesses, demand for experts in this field has intensified.

If you are looking for a future-proof and high-paying career that blends creative, analytical, and marketing skills, you need to explore digital marketing. 

Let’s understand what digital marketing is, learn the top reasons to choose digital marketing as a career, how to start on it, and finally get answers to your question, “why choose a career in digital marketing.

What is Digital Marketing?

Digital marketing, also known as online marketing, involves a wide range of strategies and tactics to promote products and services across various digital channels. It includes promoting offerings in digital platforms like social media, search engines, and websites to connect with the target audience, engage them, convert them into customers, and retain them. Digital marketing is also done to connect with existing customers to make them loyal ones. 

Digital marketing is building brand awareness and offering products/services to the target audience via the internet and other forms of digital communication. It includes but is not limited to social media marketing, paid online advertising and email.

“Digital marketing is not the art of selling a product. It is the art of making people buy the product that you sell.” – Hecate Strategy

This perspective highlights a major shift from a direct or pushy sales approach to something that emphasises more on understanding customer needs, creating desire, and making the entire buying process easy through valuable content and well-crafted online interactions. 

Digital Marketing: Core Components and Key Channels!

Digital marketing is a field that leverages several platforms and online tactics to connect with target audiences. This dynamic field offers immense growth opportunities. 

Mastering the following components and key channels is crucial to building a career in digital marketing.

SEO (Search Engine Optimisation)

It includes optimising a website and its content to rank higher in SERPs (search engine result pages) to get more traffic organically. 

SEM (Search Engine Marketing)

This includes promoting websites by improving their visibility in SERPs through paid advertising. SEM involves strategies like PPC (pay-per-click) campaigns on Google Ads.

Content Marketing

It involves creating and distributing relevant, valuable, and consistent content in the form of blogs, infographics, videos, etc., to attract, connect, and build lasting relationships with the target audience.

SMM (Social Media Marketing)

SMM is leveraging social media channels, including Facebook, Instagram, X, LinkedIn, etc., to create brand awareness, connect with the target audience, drive traffic, and generate leads. It includes both organic and paid advertising.

PPC (Pay-Per-Click) Advertising

It involves running paid ads where a certain fee is paid each time the advertisement is clicked. Google Ads and social media ads are common PPC advertisement platforms.

Email Marketing

It includes sending targeted emails to the subscriber list (likely to become a customer) to promote products or services, share information, build relationships, and increase sales of a business.

Website Marketing

It focuses on driving traffic to a website and optimising it to convert this traffic into leads or customers. It is about creating a robust online presence and using that as a tool to increase sales and engagement.

Mobile Marketing

It includes reaching the target audience on their smartphones or tablets through apps, SMS, push notifications, and mobile-optimised websites.

Video Marketing

It involves creating and promoting videos on popular platforms such as YouTube, Instagram Reels, etc., to showcase products, provide tutorials, tell stories, and engage audiences.

Affiliate Marketing

This includes partnering with other businesses (affiliates) or individuals who promote a business’s products or services in exchange for some leads or a commission.  

Influencer Marketing

This involves partnering with influencers and other famous individuals on various social media platforms (niche-related) with a strong following within a business’s target audience to promote your brand.

Digital Marketing and AI

AI (artificial intelligence) is revolutionising numerous industries, including digital marketing. This cutting-edge technology automates tasks like content creation and ad optimisation, hyper-personalisation, and offers deeper insights for creating effective marketing campaigns.

Artificial intelligence in digital marketing allows professionals to understand customer behaviour better and deliver highly targeted experiences. 

Top Reasons to Choose Digital Marketing As A Career

Digital marketing is a must learn skill in today’s era. Let us take a look at the top reasons why choose a career in digital marketing.

High Demand

From startups, enterprises, to big multinational corporations, every business is realising the importance of a robust online presence. This has created a surging demand for digital marketing professionals who can help businesses navigate the evolving complexities of search engine optimisation, social media, online advertising, and content creation. 

Almost every company now seek professionals to help them reach target audiences, generate leads, and increase sales. This has created a surge in digital marketing jobs in India.  

Various Role Choices

Since digital marketing encompasses many roles and responsibilities than traditional marketing, there are plenty of job opportunities available. You can specialise in your area of interest by choosing from diverse options such as

• SEO specialist/manager
• Digital marketing manager/specialist
• PPC (Pay-Per-Click) specialist/manager
• Social media manager/specialist
• Content marketing specialist/manager/strategist
• Email marketing specialist/manager
• Copywriter
• Digital/marketing analyst (or data analyst)
• UX (user experience) designer
• Influencer marketing manager
• Marketing automation specialist
• Brand manager
• AI marketing specialist

An Evolving Industry

Digital marketing is a growing industry, and it is ever-evolving. This field is characterised by continuous innovation, which ensures there will be something exciting and new to learn, ensuring job security. This is one of the key reasons to choose digital marketing as a career. 

Big or small, all businesses are making huge investments in creating a strong online presence. Plus, consumer behaviour is shifting to numerous digital platforms. This is undeniably one of the best times to start a career in the field of digital marketing.

The Future Is Digital

The world is moving online at a rapid pace. What used to work earlier doesn’t today. Consumer behaviour has drastically shifted as they perform deep research across various platforms before making the final purchase. 

As a huge investment is made in digital strategies, the demand for people who can do this job efficiently is escalating. Choosing a digital marketing career ensures long-term relevancy and growth opportunities. 

High Salary Packages

The demand for skilled digital marketing professionals has soared sky high in this immensely digitised era. New businesses want to enter the digital world, and existing ones want to up their game through various marketing tactics. This has created a surge in demand for various digital marketing roles.

The more experience you possess in digital marketing, the higher your salary package will be. In India, the salary of a digital marketer depends on factors such as experience, location, company size, and industry. On average, digital marketers’ salaries in India typically range from ₹1.2 lakhs to ₹10.0 lakhs annually. 

The following graph illustrates the average annual salary range for the top digital marketing roles.

Dynamic & Creative

Digital marketing is a dynamic field owing to its evolving nature and has considerable scope for creativity as well. All the innovative Ad campaigns run by popular brands fall under the scope of the digital marketing team. 

Their creativity is what boosts user engagement on their content, resulting in a prominent digital presence. The marketing team has considerable flexibility and liberty in their operations.

Remote Work and Flexibility

Many digital marketing roles offer flexibility and can be done from any part of the world. As this field offers immense flexibility, you can enjoy better work-life balance, save cost and time in commuting, and the opportunity to work with companies across the globe. 

You just need to have a good internet connection, and you can complete various digital marketing tasks remotely from your comfort. 

Continuous Learning and Growth

In such a diverse field as digital marketing, you get to learn new things every day. You must keep yourself up-to-date with the latest technology and practices of the field to master it. The opportunities and learnings are always very unique. If you ever wish to change your domain within digital marketing, you can easily do so by upskilling yourself, since the career offers such flexibility.

Digital marketing is the right field for people who are interested in making a rewarding career in technology. You can enrol in our 6-month advanced digital marketing course with AI and start a career which is fun, high-paying, and will never be out of demand.

Job Security in a Growing Industry

Digital marketing is among the industries which is constantly growing and evolving. As consumer behaviour is changing and new technologies are emerging, such as artificial intelligence in digital marketing, the demand for innovative and adaptable digital marketing professionals will only grow in the future. 

The constant evolution of the digital marketing industry translates into job security as businesses, irrespective of size, will always require professionals with expertise in the field to help them navigate this field’s complexities and drive success. 

How to Start Your Career in Digital Marketing?

A digital marketing career not only offers exciting career opportunities but also grows rapidly. With the right approach, even with no prior experience, any individual can break into this evolving sector and build a successful career. The following pointers are your guide to a successful digital marketing career.

Gain Foundational Knowledge

Start with building a strong foundational knowledge of digital marketing concepts. You need to have a good understanding of core marketing principles, terminologies, and several digital marketing channels like social media, SEO, and content marketing. Having this knowledge provides a strong base for further digital marketing specialisations.

Take a Professional Course

To get a strong grasp of core components, you need to enrol on our practical-focused and structured digital marketing course with AI. Not only do we offer a comprehensive curriculum, 100% placement assistance, and expert guidance, but we also offer industry-recognised IIT Guwahati certification that boosts your career prospects. There are several benefits of a digital marketing course in 2025 and beyond; you just need to pick the right place to pursue your dreams.

Develop Practical Marketing Skills

Once you start gaining knowledge of various digital marketing concepts, you need to actively apply them to practical projects. You can work on personal projects, create mock campaigns, run ads on social media, and more. Building hands-on experience is crucial for demonstrating abilities and creating a strong portfolio. 

Network With Industry Professionals

Consider networking with expert marketeers and experienced marketing professionals through online communities, LinkedIn, or industry events. Networking can open doors to mentorship, valuable insights, and even relevant job opportunities.

Consider Internships or Entry-Level Positions

Try securing entry-level positions or internships to acquire practical experience, understand digital marketing operations, and learn from seasoned marketers. This will help you gain more exposure and give a good start to your digital marketing career.  

Specialise & Grow Your Expertise

Once you understand the foundational concepts, you need to identify a niche within digital marketing, such as SEO, email marketing, or paid advertising. You can solidify your knowledge in a specific area and grow your expertise. Remember, continuous learning is key to becoming an expert in any digital marketing niche. 

AI in digital marketing

Artificial intelligence in digital marketing is no longer a concept, it’s a reality driving efficiency in the field. You need to understand AI in digital marketing thoroughly and how it is transforming this domain through personalised campaigns, automation, and data analysis. Gaining familiarity with popular AI tools and concepts is crucial for career success. 

Stay Updated with Industry Trends

Digital marketing is a constantly evolving field. You need to keep yourself updated with the latest industry trends to stay on the edge. Consider reading industry blogs, following thought leaders, and attending webinars to stay abreast with the latest strategies and technologies, which is vital in the digital marketing field. 

In Summary

In this blog, you learned the top reasons why choose a career in digital marketing and its core components and channels. You also explored the tips to start a successful career in digital marketing. 

With the growing demand, digital marketing jobs are consistently posted on leading job portals. You can explore the top-rated digital marketing course in Kolkata and pick the one that aligns with your career goals. 

This is the perfect time to build a career in digital marketing. If you don’t know where to begin, we can help you. Just give us a call at +919836423755 | +916289562294 | +918910945693 and leave everything to us!

FAQs

Is digital marketing a good career path in India?

Yes, digital marketing is a very promising career path in India, as this field is experiencing ever-growing demand across various industries. As businesses are increasingly relying on building a strong online presence, career opportunities in digital marketing are intensifying. 

What are the advantages of working in digital marketing?

Working in digital marketing offers numerous advantages, including high demand, diverse job roles, continuous learning, flexibility (freelance/remote options), and opportunities for innovation and creativity. 

Is digital marketing high-paying?

Digital marketing is a high-paying career. Even the entry-level roles offer good remuneration. Once you get into this field, your salary significantly increases with expertise, specialisation, and experience. 

How much do digital marketers earn in India?

In India, the salary of a digital marketer depends on factors such as experience, location, company size, and industry. On average, digital marketers in India’s salaries typically range from ₹1.2 Lakhs to ₹10.0 Lakhs annually.

Is digital marketing easy to learn?

Yes, digital marketing is easy to learn, especially when you learn its core concepts from a reputed IT training centre like Karmick Institute. With effort, dedication, and continuous learning, you can master both foundational and advanced concepts easily.

What job opportunities do I have in digital marketing?

Digital marketing is a diverse field with numerous opportunities, including content marketing manager, digital marketing manager, social media manager, email marketing specialist, PPC specialist, and more.

What qualifications do I need to start a career in digital marketing?

While having a specific degree is not compulsory in digital marketing, having a background in marketing, business, or communication is beneficial.  

What are the key skills employers look for in digital marketing candidates?

Today, employers look for skills in SEO, content creation, social media marketing, PPC advertisement, email marketing, data analytics, and marketing automation. Additionally, adaptability, creativity, communication, and strong marketing skills are also important. 

How is a career in digital marketing?

A career in digital marketing offers excellent growth opportunities and diverse career paths. This field allows for problem-solving, creativity, and satisfaction that comes from seeing positive results from your marketing campaigns.