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How to Become a Google Ads Expert_ A Complete 2025 Guide

How to Become a Google Ads Expert? A Complete 2025 Guide

Understand what Google Ads is, how it works and how you can become an expert. The blog can help you start your journey toward becoming a Google Ads specialist. This guide walks you through essential skills, tools, and career paths in digital advertising. 

Is Google Ads Still Relevant in 2025? The answer is a strong yes. 

With billions of daily searches and businesses competing for online visibility, Google Ads continues to deliver unmatched results. They remain one of the most effective tools for driving targeted traffic and high-intent conversions. These online ads connect businesses to potential customers, actively searching for products or services.

This guide is perfect for marketers, freelancers, and small business owners who want to know how to become a google ads expert. You’ll learn what Google Ads is, why it works, and how becoming an expert can open doors to high-paying opportunities, better client results, and business growth. 

What are Google Ads?

What are Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform by Google. It uses a pay-per-click (PPC) advertising strategy where advertisers can run search ads, display ads, local service ads, etc. on Google partner websites. Businesses and individuals often rely on this platform to market their product, services, or content to targeted audiences online. 

Google Ads operates through a real-time auction system that determines which ads appear when someone searches on Google or visits a site within the Google Display Network. Advertisers create campaigns tied to specific goals, set budgets, and compete based on a combination of bid amount and ad quality (known as Ad Rank). 

When a user performs a search or visits a website that shows ads, Google instantly runs an auction among all eligible advertisers. It calculates an “Ad Rank” for each eligible contender and the bid with the highest score wins the auction. These ads typically appear either at the top or bottom of the page. Marketers can run several types of campaigns, depending on what the client is trying to achieve:

  • Search Ads: These are the classic text ads that show up when someone types something into Google. They are great for attracting potential customers who are actively looking for something. 
  • Display Ads: These are visual ads (images or banners) that appear on websites, apps, and even in Gmail. 
  • Video Ads (YouTube Ads): Ever seen a short ad before a YouTube video plays? That’s a video ad. They are helpful in building brand awareness or promoting a product.
  • Shopping Campaigns: If a brand is selling products online, shopping ads are more suitable. They show a picture of the product, price, and store name right in the search results.
  • Local Services Ads: These are highly targeted ads designed to drive in-store visits and promote local services.

Who are Google Ads Experts?

Who are Google Ads Experts

A Google Ads expert plans, builds and manages digital advertising campaigns on the Google Ads platform. These specialists make sure the ads show up in the right place, at the right time, in front of the right people. Their job includes: 

  • Understand the Business Goals: They learn about client’s business goals and design strategy to achieve them. 
  • Do Keyword Research: Ad specialists search for relevant keywords related to client products or services. 
  • Create Ads: These experts write microcopies that grab attention and encourage people to take action. 
  • Manage Budgets and Bids:  They decide how much money to spend on each ad and how much to pay when someone clicks. The goal is to get the best results without overspending.
  • Track Progress: They use Google Ads and Google Analytics to track ad performance. 

Become a Digital Marketing Expert

Why Google Ads is Important in 2025

Why Google Ads is Important in 2025

Google Ads is an indispensable marketing tool in 2025 for several reasons. It combines vast reach, cutting-edge AI, flexible pricing, making it the go-to platform for businesses trying to connect with their target audiences. Here are key reasons why Google Ads are important: 

  • Vast User Base: Google Ads provides access to over 8.5 billion daily searches and nearly 89% of the global search market. These results make Google Ads one of the most popular and far-reaching platforms for advertisers. 
  • Precision Targeting: Advertisers can target users based on location, interests, device, and many more criteria. These strategies ensure ads reach the most relevant audiences in no time. 
  • AI-Powered Campaigns: Google Ads uses artificial intelligence for hyper-personalised targeting, predictive analytics, and real-time campaign optimisation. AI integrates these ads into conversational search results. The strategy makes them feel less intrusive and more like helpful suggestions. 
  • Real-time Analytics: The platform provides detailed metrics for impressions, clicks, conversions, etc. It lets advertisers to track performance and optimise campaigns quickly.
Feature/Benefit Description
Unmatched Reach Access to billions of daily searches and global market dominance
AI and Automation Smart targeting, predictive analytics, and automated campaign management
PPC Model Pay only for clicks, flexible budgeting, and scalable campaigns
Measurable Insights Real-time analytics and conversion tracking for optimisation
Instant Visibility Ads at the top of SERPs for immediate results
Multi-channel Integration Campaigns across Search, YouTube, Display, Discover, and Gmail

Google Ads Learning Roadmap

Google Ads Learning Roadmap

So, you are considering becoming a Google Ads expert? That’s a smart move. With more businesses going online, skilled advertisers are in high demand. The good news is you don’t need a marketing degree to get started. Just follow these steps, learn by doing, and you’ll get better: 

  • Step 1 – Learning the Basics: Start by understanding what Google Ads is and how it works. There are several resources available online that can teach the fundamentals of Google Ads, its types and other related concepts. Our Digital Marketing Course can be a great place to start.
  • Step 2 – Getting Certified by Google: Google offers free certifications that demonstrate your understanding of the platform. You can take short courses and then pass a quiz to earn each certificate. They can help you get noticed by employers or clients.  
  • Step 3 – Trying It Yourself: The best way to learn is by doing. You can start a trail campaign with a small budget, pick a product or service, write a simple ad, and see how it performs. You can also help a friend or try promoting a blog or YouTube channel for practice.
  • Step 4 – Learning Advanced Skills: Once you’re confident with the basics, explore more advanced tools. You can learn how to use A/B testing, remarketing and audience segmentation to reach more customers. Also, take time to learn conversion tracking setup or Google Analytics to track customer behaviour.  
  • Step 5 – Staying Updated: Google updates its platform often, so you need to keep up. You can follow marketing blogs, YouTube creators, and Google’s own updates for more information. Also, join online communities where marketers share tips, news, and help. The more you read and experiment, the better you will get at the job.

Why Do Businesses Hire Google Ads Experts?

Why Do Businesses Hire Google Ads Exper

Google Ads can be a powerful tool for driving business growth. However managing campaigns effectively requires time, skill, and strategic thinking. For busy entrepreneurs, the platform’s learning curve and constant updates can be overwhelming.

Therefore, many choose to hire certified Google Ads specialists for campaign management. These experts can save time, reduce costs, and get better results. Here are some reasons why business hire them: 

  • Expert Campaign Setup and Management: Google Ads experts use their knowledge and experience to set up campaigns for optimal results. They plan campaign structure, write effective ad copy and define precise targeting from the outset. These strategies can reduce wasted ad spend and increase profitability.
  • Continuous Optimisation: These experts periodically monitor and adjust campaigns based on performance data. They tweak bids, refine keywords and update ad creatives to maintain high performance. 
  • Advanced Targeting and Budget Allocation: Specialists use advanced targeting options to allocate budget to high-performing keywords and campaigns. It ensures the client product or service gets the most out of every rupee spent.

Time Savings and Focus: By outsourcing campaign management, entrepreneurs free up their time to focus on other critical aspects of the business. 

Building a Career in Google Ads

Building a Career in Google Ads

Learning Google Ads can help you build a successful career in the marketing domain. As more businesses go digital, they need people who can help them get noticed online. That’s where Google Ads experts come in.

You can build a career as a freelancer, join a digital marketing agency, or even work in-house with a company’s marketing team. Once you get good at running ads and delivering results, your skills will be in demand. Now let’s look at what you need to succeed.

Skills Necessary to Become a Google Ads Specialist

You don’t have to be a tech genius to do well in Google Ads, but developing the following core skills can prove helpful: 

  • Analytical thinking: As an ad specialist you have to analyse a lot of data including clicks, impressions, conversions. So, you need to understand what the numbers are telling you.
  • Basic maths and budgeting: You will manage ad budgets, design bidding strategies, and ROI (Return on Investment). Therefore, basic budgeting and math skills can come handy. 
  • Strong copywriting: Since space is limited, your ads must be short, clear, and compelling. 
  • Problem-solving: Sometimes, ads may underperform. You will need to figure out what’s wrong and try new ideas to fix it.

Necessary Tools Every Google Ads Expert Will Need

When you want to learn about how to become a Google Ads expert​, you cannot ignore tools. They can simplify your workflow and improve performance. Moreover, they can save time, improve results, and make the job easier. Here are the most useful ones you should know about: 

  • Google Ads Platform: This is where you create, run, and manage all your ads. You will use it daily to set budgets, write ads, choose keywords, and track results.
  • Google Keyword Planner: It helps you find the right keywords to target. You can see what people are searching for and how often. It also shows you how competitive those keywords are and how much they might cost.
  • Google Analytics 4 (GA4): GA4 shows what people do after they click on your ad. You can see if they browsed your site, signed up for something, or made a purchase. It helps you figure out which ads are actually working.
  • SEMrush or Ahrefs: These are paid tools, but very useful for SEO and competitor analysis. They show you which keywords your competitors are ranking for, what their ads look like, and where you can improve.
  • Google Trends: This tool shows you trending searches. It’s helpful when you’re planning seasonal or time-sensitive campaigns.
  • Ads Transparency Center: It is a searchable hub launched by Google to provide users with detailed information about ads served across its platforms. Ads transparency center allows users to view ads from verified advertisers including such as ad format, regions where it was shown, and the last date it ran.

Next Step

Mastering Google ads can be a powerful tool for anyone for business and marketers. Learn the fundamentals of Google Ads at Karmick Institute. Our digital marketing course helps you learn essential skills necessary to build a career as a Google Ads specialist. Email us on info@karmickinstitute.com or call us on +919836423755/+916289562294/+918910945693/+91 9836423755 to learn about Google Ads Course and fees

FAQs

1. What is the salary of a Google Ads expert?

In India, entry-level roles might be ₹2.5-3.5 lakhs/year, mid-level ₹5-7 lakhs/year, and senior roles ₹10-20 lakhs/year. However, this is an estimation and actual salaries vary widely by experience, location, and company.

2. What is the future of Google Ads?

The future of Google Ads will be influenced by AI and automation. Marketers will focus on Smart Bidding, AI-powered creative optimisation and similar solutions for targeted results.

3. How much time does it take to learn Google Ads?

You can get started with basic search advertising in 3-4 hours. However, mastering Google Ads to an expert level can take up to 100+ hours of study and practice.

4. Can an arts graduate get a Google Ads job?

Yes. Google Ads jobs often value creativity, analytical thinking, and communication skills, which are common strengths of arts graduates.

5. What are the prerequisites for learning Google Ads?

There are no formal prerequisites for learning Google Ads. However, a basic understanding of online advertising (PPC/SEM), general marketing concepts, and computer/internet skills is beneficial. Also, familiarity with data analysis and a willingness to learn can prove helpful.

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India needs 1 million AI professionals by 2026, says a recent report

A Report Indicates India Needs 1 Million AI Professionals By 2026

India is projected to require one million skilled AI (artificial intelligence) professionals by 2026. This significant increase in demand was highlighted in the report “India’s AI Revolution: A Roadmap to Viksit Bharat,” released by the Union Ministry of Electronics & IT.

To achieve the goal of becoming a $23-35 trillion economy by 2047, India’s higher education system, especially engineering, is undergoing massive changes. This transformation is crucial for preparing students for a job market that is increasingly impacted by AI, automation, and interdisciplinary advancements.

Engineering education is central to this evolving landscape. For the 2024-25 academic year, the All-India Council for Technical Education (AICTE) has increased approved B.Tech seats to 14.9 lakh, marking approximately a 16% rise in four years. This expansion is primarily due to an over 50% surge in seats for Computer Science and related fields like AI/ML, Data Science, Cybersecurity, Cloud Computing, and Blockchain, which is reflecting robust industry demand.

India’s tech education is evolving, shifting from STEM to STEAM by integrating arts with technology along with science, technology, engineering, and mathematics. This transformation is producing versatile engineers who can innovate, code, collaborate, and lead, combining technical skills with design, communication, psychology, law, and business.

Symbiosis International (Deemed University) recently launched the Symbiosis Artificial Intelligence Institute (SAII). This new institute will focus on integrating cutting-edge AI into its academic programs and research.

Amruta Yeravdekar Ruikar, Head of International Admissions & Promotions, Symbiosis International University, said, “By embracing AI, we are not just keeping pace with global innovation but also empowering our students to become responsible innovators and problem-solvers who will shape the future. Curriculum at Symbiosis combines strong theoretical foundations with real-world applications from day one, creating a dynamic ecosystem that fosters both technical depth and interdisciplinary breadth. And this reflects in programs offered by our Symbiosis Dubai campus. Both B. Tech and BCA integrate AI in specialisations enforcing learning and development and preparing students for the future”.

Dr. Yajulu Medury, Vice Chancellor of Mahindra University, believes in creating an AI-focused innovation environment. They achieve this by offering students hands-on learning like internships, global programs, and research. He explains that the university’s diverse approach combines strong foundational knowledge with practical applications, which equips students not only with technical AI skills but also crucial abilities like problem-solving, adaptability, ethics, and emotional intelligence.

Source: https://www.livemint.com/technology/tech-news/demand-for-ai-professionals-in-india-projected-to-touch-1-million-by-2026-report-11748746274116.html

AI adoption drives India towards 3rd largest economy, says FM Nirmala Sitharaman

AI Adoption Drives India Towards the 3rd Largest Economy, Says FM Nirmala Sitharaman

On Thursday, Finance Minister Nirmala Sitharaman stated that the adoption of AI will help India become the world’s third-largest economy, thereby boosting productivity.

Speaking with University of Delhi students at the Institute of Economic Growth, the Finance minister said, “The kind of industries which are going to play a big role in speeding up India getting to the third position will largely depend on those which adopted AI. So, there is no ‘India’ industry or ‘Bharat’ industry, meaning new-age industry versus the traditional, old-fashioned industry”.

India, currently the world’s fifth-largest economy, is already on track to surpass Japan by March 2026, according to the IMF. Finance Minister now emphasises that widespread AI adoption will be the key driver to propel India towards becoming the third-largest economy in the world.

The Finance Minister said India needs to boost productivity to meet its fast growth goals. So, the government is looking at key sectors for investment and pushing for more technology use.

She said, “Technology being adopted could have multiplied your productivity faster than otherwise… Today, the rapidity with which some sectors are showing drastic change, I find the feature defining that drastic change is the adoption of technology”.

The Finance Minister noted that transitioning to green energy is more difficult today, as many countries now understand the “true cost” of moving from fossil fuels to renewables. New taxes on products made with high pollution are making it harder for countries like India, even though they’re already moving to clean energy.

Sitharaman highlighted India’s skill in using technology within its military, stating Operation Sindoor as a great example for defence experts. She praised how this operation seamlessly brought together different equipment and allowed the Army, Navy, and Air Force to work together smoothly. She also noted that while India does import some defence items, it mostly produces its own critical military equipment.

Source:

https://indianexpress.com/article/business/industries-adopting-ai-to-play-a-big-role-in-india-becoming-3rd-largest-economy-says-fm-nirmala-sitharaman-10037406/

₹1,000 crore investment for India's first AI SEZ in Nava Raipur

Nava Raipur to Get India’s First AI SEZ, Backed By ₹1,000 Crore Investment

Indore-based RackBank Datacenters, a carbon-neutral company, is set to develop India’s first AI SEZ (Special Economic Zone). India’s commitment to becoming a global technology powerhouse is evident with this upcoming launch in Nava Raipur, Chhattisgarh.

RackBank Datacenters Pvt. Ltd. will invest ₹1,000 crore to develop a carbon-neutral data centre in Chhattisgarh. The Chhattisgarh government states that this AI SEZ will provide state-of-the-art facilities for AI research, development, and deployment.

Spread across six acres, the RackBank Data Centre SEZ will feature a 150,000 sq ft facility housing advanced servers and systems to power AI and large-scale digital operations. This zone, envisioned as India’s digital nerve centre, plans to develop four high-density data centres with a total of 80 megawatts to support digital infrastructure across multiple states.

The statement said, “The SEZ will benefit from tax exemptions and regulatory relaxations under the SEZ framework, providing an enabling environment for global and domestic firms to carry out cutting-edge AI development and data-driven innovation”.

India currently has 423 approved Special Economic Zones (SEZs), with 270 already operational. These zones are diverse, covering sectors such as IT, biotechnology, pharmaceuticals, textiles, engineering, and multi-product manufacturing.

Tamil Nadu, Karnataka, Telangana, Maharashtra, and Gujarat host most operational SEZs, which are attracting significant IT and manufacturing investments.

Source: https://www.livemint.com/industry/public-sector-general-insurance-companies-psgics-india-nirmala-sitharaman-products-united-india-oriental-insurers-11748448272521.html

IBM is cutting 8,000 jobs, likely due to AI advancements

IBM Is Reportedly Cutting 8,000 Jobs, Likely Due to Advancements in AI

Around 8,000 IBM employees have been laid off, with the majority from Human Resources. This seems to be a direct result of IBM’s automation efforts, as AI recently took over 200 HR jobs, indicating a gradual replacement of human roles by AI.

Earlier this month, IBM replaced around 200 HR positions with AI, which now handles routine tasks like sorting information and answering employee queries. This hints at a broader trend: AI appears set to affect thousands more jobs within the company.

IBM CEO Arvind Krishna previously indicated that AI and automation would streamline processes and boost team efficiency. He noted that while automation led to savings, these were reinvested, increasing overall employee numbers in areas like software development, marketing, and sales.

Krishna reportedly said, “While we have done a huge amount of work inside IBM on leveraging AI and automation on certain enterprise workflows, our total employment has actually gone up. “It gives you more investment to put into other areas”.

IBM states it’s not reducing its total workforce, but changing what kind of jobs it needs. While creative and strategic roles (like marketing or software development) are safe, routine back-office tasks are most vulnerable to these shifts.

IBM’s Chief HR Officer, Nickle LaMoreaux, believes AI won’t eliminate all jobs. She explained, “Very few roles will be completely replaced”.

Instead, AI will handle routine tasks, allowing employees to focus on complex, judgment-based work.

Despite recent significant layoffs, IBM continues to promote its AI solutions. At their recent Think conference, they showcased new services enabling businesses to create and deploy their own AI agents, designed to work with platforms like OpenAI, Amazon, and Microsoft.

Source: https://www.indiatoday.in/technology/news/story/ibm-is-cutting-around-8000-jobs-likely-because-of-ai-major-losses-in-hr-department-2731131-2025-05-27

Indian HR leaders project 383 growth in agentic AI by 2027

Indian HR Leaders Anticipate 383% Jump in Agentic AI Adoption by 2027

A Salesforce report released on Monday, surveying 200 HR executives globally, highlights that agentic AI is not just a trend but a game-changing business strategy. This report indicated human resource leaders in India anticipate a 383% surge in the adoption of agentic AI by 2027.

Organisations expect a 383% surge in AI agent adoption over the next two years, projecting a resulting productivity increase of 41.7%. This shift will lead Indian Chief Human Resources Officers (CHROs) to redeploy almost a quarter (24.7%) of their workforce as their companies integrate digital labour.

While 81% of leaders know soft skills like relationship-building and collaboration are vital for working with agentic AI, most organisations aren’t ready for this change.

A significant 88% of leaders report that their companies haven’t yet integrated agentic AI, and 63% admit that employees don’t understand how this digital labour will affect their jobs. Given how agentic AI is changing work and necessary skills, understanding how HR leaders are preparing for flexibility is key.

Nathalie Scardino, President and Chief People Officer at Salesforce, said, “We’re in the midst of a once-in-a-lifetime transformation of work with digital labour that is unlocking new levels of productivity, autonomy, and agency at a speed never before thought possible”.

“Every industry must redesign jobs, reskill, and redeploy talent — and every employee will need to learn new human, agent, and business skills to thrive in the digital labour revolution”, she added.

Indian HR leaders believe digital labour is the future, with 85% expecting human-AI collaboration soon. Yet, most are just starting to plan for it. Only 12% have fully integrated agentic AI, and over 60% of employees are still unaware of its impact, making AI implementation a top HR priority.

Source: https://www.siasat.com/indian-hr-leaders-expect-agentic-ai-adoption-to-grow-383-pc-by-2027-report-3225345/

Recent Sarvam AI controversy highlights the shortcomings of the Indian AI sector

Sarvam AI’s Recent Controversy Highlights the Shortcomings of India’s AI Sector

Sarvam AI (Axonwise Pvt Ltd), India’s leading AI startup, recently launched its newest LLM (large language model) named Sarvam-M has caused a debate about its approach and the problems with India’s AI (artificial intelligence).

Sarvam AI, an early company selected for the IndiaAI Mission, launched Sarvam-M. Based on Mistral Small, this 24-billion parameter open-source model is a key development for Indic AI. It supports 10 Indian languages, including Hindi, Bengali, Gujarati, Kannada, and Malayalam.

A limited 334 downloads in two days on Hugging Face led to considerable backlash for the project. Deedy Das, an investor at Menlo Ventures, openly criticised this model as “embarrassing”, and his comments, saying this small improvement wasn’t necessary, have sparked a heated debate among Indian AI experts.

Das highlighted the contrast with an open-source model created by two Korean college students, which achieved approximately 200,000 downloads.

Even though Sarvam promised more models later, their first one, Sarvam-M (which used a French AI model), faced criticism. Sarvam AI isn’t alone in getting few downloads. The government’s Param-1 model only had 12 downloads last week.

Das’s criticism isn’t just about downloads. He thinks Sarvam’s work shows they have the wrong goals. He said, “No one is asking for a slightly better 24B Indic model. “If you want to train models, there should be a very good reason for it.”

He added that Google and TWO.ai have models that are both cheaper and perform better in all these languages. He said, “I have nothing against Sarvam, but I just don’t think that at this moment their contributions are remotely commensurate to their funding”.

Sarvam has secured $41 million from investors like Lightspeed India Partners and Khosla Ventures, reaching a $111 million valuation by March 2025. Despite this, X users noted the model’s utility but also its need for improvement. Das believed Sarvam, despite their good Bulbul TTS model, needed to completely change how their systems work, pointing to DeepSeek in China as a model to follow.

Sarvam-M, despite low initial downloads, shows strong performance in Indian languages, outperforming some established models. While it gained criticism for its limited downloads, Sarvam AI emphasises its special role in improving AI for Indian languages and solving problems unique to India, like helping farmers. 

The debate highlights the challenge and importance of building AI for India. We need AI that understands India’s many languages and helps its large population who speak those languages, instead of just aiming for global fame.

Source: https://analyticsindiamag.com/ai-features/sarvam-ais-backlash-exposes-the-sad-state-of-indian-ai/

A Hyderabad Startup Unveiled An AI-Powered Drone Defence to Safeguard Vital Infrastructure

A Hyderabad Startup Unveiled An AI-Powered Drone Defence to Safeguard Vital Infrastructure

Indrajaal, an autonomous drone defence company, has introduced ‘Indrajaal Infra’, a new system built to protect critical infrastructure like nuclear plants, oil refineries, ports, airports, and power grids from drone threats.

The system uses the company’s SkyOS to automatically manage a multi-layered defence with sensors, spoofers, and jammers. This lets it watch and react to drones in real-time over huge areas, up to 4,000 square kilometres.

Indrajaal Infra is already in use at a naval port in Gujarat, with deployment initiated after successful field trials during recent cross-border incidents. Furthermore, a second system is being installed at India’s largest naval port in Karnataka.

Recent drone activity near the India-Pakistan border, though partly intercepted, highlighted the urgent need for better surveillance and defence, driving this launch.

Kiran Raju, Founder and CEO of Indrajaal, said, “Peacetime readiness is wartime insurance. The cost of protecting critical assets today is far lower than the cost of rebuilding them after an attack”.

The company highlighted how low-cost drone attacks can have significant consequences. Recent global incidents targeting oil terminals, energy infrastructure, and logistics hubs prove that drones can disrupt operations and cause economic and strategic damage.

Indrajaal Infra is an easy-to-use drone defence system that works with what’s already there and can protect different places. It uses smart tech (C5ISRT) to find and stop threats on its own. The company is working with defence groups, governments, and businesses to set it up in critical areas.

Source: https://manufacturing.economictimes.indiatimes.com/news/aerospace-defence/indrajaal-unveils-ai-powered-drone-defence-system-for-key-infra/121334490

Hyderabad launches India's first needle-free, AI-powered blood test

Hyderabad Launches India’s First Needle-Free, AI-Powered Blood Test

Niloufer Hospital in Hyderabad is now the first in the nation to utilise an AI-based diagnostic tool that performs rapid, needle-free blood tests.. This groundbreaking development for public health in India can eliminate the need for vials and laboratory wait times.

An app called Amruth Swasth Bharath, developed by health-tech startup Quick Vitals, utilises advanced face-scanning to give blood test results in 20 to 60 seconds, without a single drop of blood. It was recently revealed at the Red Hills campus of the Lakdikapul hospital.

Amruth Swasth Bharath utilises Photoplethysmography (PPG), a technology that works differently from regular blood tests. Instead of drawing blood, it uses light to check health through the skin. This allows it to assess key health indicators such as 

  • Blood pressure
  • Oxygen saturation (SpO2)
  • Heart rate
  • Respiration rate
  • Heart rate variability (HRV)
  • Haemoglobin A1c
  • Stress levels
  • Pulse respiratory quotient (PRQ)
  • Sympathetic and parasympathetic nervous system activity.

This non-invasive method lets healthcare professionals do immediate health assessments with a smartphone or tablet camera. For long-term care, wearable sensors allow continuous monitoring.

Harish Bisam, founder of Quick Vitals, explained that their app makes health monitoring incredibly easy and compares it to simply taking a selfie. He said, “Our mobile face scanning system provides access to essential health data in under a minute. We believe this will bridge existing gaps in healthcare access, especially in underserved communities”.

Experts suggest this easy access could be vital for widespread health screenings, especially in rural and semi-urban areas where labs are scarce.

Amruth Swasth Bharath is set to significantly enhance maternal and child health programs by helping doctors quickly find conditions like anaemia that are often missed. Niloufer Hospital is already using it, and Maharashtra is next. Built by Quick Vitals, this AI-powered system keeps patient data private and secure. This technology will make good health information available to more people, cut down on testing delays, and reduce the need for uncomfortable tests.

Source: https://www.indiatoday.in/health/story/ai-blood-test-tool-niloufer-hospital-non-invasive-diagnostics-telangana-quick-vitals-2727989-2025-05-21

Russia launched first AI-powered Su-57M Fighter Jet What's in it for India

Russia Launched First AI-Powered Su-57M Fighter Jet: What’s in it for India?

Russia’s Sukhoi Su-57M fighter jet has completed its first flight using AI (artificial intelligence) assistance, a major breakthrough that could transform air combat in the future. This development has surprised US defence observers and created a strategic opening for India, which operates one of the world’s largest fleets of Russian-made Sukhoi aircraft.

Under the command of veteran test pilot Sergei Bogdan, the Su-57M recently completed its inaugural flight with significant AI assistance. While a human pilot remained onboard, an advanced AI system took charge of vital functions, including flight control, navigation, and target selection. This makes Russia one of the leading nations using AI in its fighter aircraft.

This AI is a key part of Russia’s long-running plan, the PAK FA program (started in 1999), to build advanced fighter jets. The Su-57M, an upgraded Su-57, has a powerful AL-51F-1 engine, advanced stealth, and long-range radar. Experts think it helps Russia compete better with American jets like the F-22 and F-35.

Although a pilot was present, AI took over much of the Su-57M’s flight, which will make pilots more efficient and quicker to react in dangerous situations by lightening their load. Defence experts predict this AI will be key to future air battles, enabling groups of fighters to respond to threats and missions with less human involvement.

Since India operates more than 270 Russian Su-30MKI aircraft and has strong defence ties with Russia, it’s well-positioned to team up on Russia’s AI-powered fighter jets. This could offer an affordable way for India to upgrade its current fleet with AI, which is crucial for today’s evolving air combat, especially after recent aerial encounters with Pakistan.

Source: https://www.news18.com/world/russia-unveils-first-ai-powered-sukhoi-su-57m-fighter-jet-heres-how-india-benefits-ws-dkl-9344568.html