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How To Make Yourself Ready For A Career In the IT World?

 

According to some key findings of NASSCOM published in “Technology Sector In India 2021- New World: The Future Is Virtual/Strategic Review”, it is expected that the Indian tech industry is going to witness positive growth in the fiscal year 2021. Undoubtedly, there is now a profound demand for IT professionals in almost every sector. Millions of youngsters aspire to become IT professionals. So, if you are also one among them, you have to make yourself ready for a career in this immensely competitive world. Let’s know how you can do the same.

Know the kind of available IT jobs – Today, a plethora of jobs available in the IT field such as computer programmer, web developer, network engineer, software professional, data scientist, cloud system engineer, and so on. Once you know about the range of jobs, you can make your mind to prepare yourself for a specific one, and this will indeed accelerate your pace of getting ready for the new responsibilities.

Upgrade your technical skills – You agree or deny, but it is true that as an IT professional, you have to work with a range of hardware and software systems. Technology is evolving continuously, and organizations are increasingly keeping a close tab on new technologies. They are adopting these technologies at a rapid speed. So, you have to also constantly upgrade your tech skills. You can achieve this by subscribing to technical websites, reading online tech tutorials, or volunteering for various open-source coding projects.

Brush up the soft skills – Have you ever wondered why some people fail to get desirable IT jobs even though they have the right technical skills? Yes, it happens! Nowadays, soft skills matter a lot in modern workplaces. IT companies are now looking for professionals who are quick problem solvers or have remarkable collaboration skills. So, in case you are blessed with such soft skills, just don’t forget to brush up on these to have an edge above other job applicants.

Get enrolled in a relevant IT course – To become the right candidate for your dream IT job, you have to earn an IT certification. So, look for a reputed training institute that offers a bunch of job-oriented IT courses. Try to find the one that offers hands-on experience on domestic or overseas projects. While self-learning is widely appreciated, learning from experts gives an added advantage. Moreover, when you have an IT certification, you can project yourself as a more credible and competent candidate. Remember, some training institutes also offer placement assistance that can prove handy to quickly land a job.

Develop a positive attitude – If you are thinking that the career success tips are over, think again! Companies prefer IT professionals with ample experience. So, as a fresher, you may have to face multiple rejections or have to start from the bottom, and here comes the role of a positive attitude! As long as you stay positive, you can remain enthusiastic, and companies are always willing to hire people who are confident about their abilities.

In short, there is no shortcut to success. You have to work hard to have a flourishing career, but of course, getting enrolled in the right IT course can make your journey a bit easier.

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How To Maximize Earnings Using Latest Social Media Marketing Skills?

Social Media Marketing Skills

When the Forbes magazine announced Kylie Jenner the youngest self-made billionaire ever, millions of people were in disbelief, but such is the power of social media. Have you wondered why although there are millions of youngsters like Kylie across the world who spend endless hours on social media, none of them become able to accumulate so much wealth?

Well, they don’t have the magic wand which Kylie has! According to experts, her skill in leveraging social media marketing tactics is the major driving force behind her phenomenal success. Now if you are a novice in marketing, it is imperative to first understand social media marketing. According to Jeff Bulas, a keynote speaker and digital entrepreneur, “social media marketing refers to the use of social media platforms to identify and connect with key audiences in a meaningful way.”

Yes, if you are already making some money by spending a significant amount of time on a social media platform, you can maximize your earnings using the latest social media marketing skills. Let’s find out how you can achieve the same.

Generate more leads

Suppose you are a business owner and have a website showcasing your products or services. In such a case, you can amazingly drive traffic to your website by using social media marketing skills. Now, the question is how? It’s simple! Just try Facebook advertising which has already a popular social media marketing tool for small and medium-sized businesses across the globe. Now, create interesting or informative posts that are relevant to your business.

If you find it is tough to create such posts, draw inspiration from the social media posts of your competitors or others that you like. Also, don’t forget to post them on a regular basis. This will keep your social media followers engaged and help in generating more leads for your business.

Grow your channel

If you have a YouTube channel like many other entrepreneurs, ensure each of your videos is optimized to have more visibility. Even if you are not an entrepreneur but have a passion for creating amazing videos and some skill set, you can maximize your earnings.

Applying the right social media marketing tactics will help you immensely in growing your channel. Who knows you may get an opportunity to enjoy the YouTube Adsense revenue? Of course, to apply for monetizing your videos, there are certain conditions that you are required to fulfill.

There are now several people who earn millions of dollars each year by consistently creating video content that is engaging, interesting, or maybe funny. In India, you may have heard the names of Vidya Vox, Amit Bhadana, and so on who have successfully mastered the art of making revenues from their YouTube channels.

Promote your products/services

Today, social media platforms like Facebook, Instagram, and Twitter are some of the best places where you can readily promote your products and services without spending any moolah. The active promotion will yield fruitful results if you have a sizeable following. Also, avoid promoting your products or services in every post because then your followers may not click on the given links. Worse, they can even unfollow you.

Try several options or a mix to enjoy the best results. Knowledge of the latest social media marketing skills will make you competent enough to share creative visual content, promo codes, deals or online contests to keep your followers hooked to your social media account.

To make the most of social media marketing tactics, do not forget to prepare a social media schedule beforehand. There are several IT training institutes where you can learn social media marketing skills from expert trainers. Tucked in a quiet bylane in Purbalok, Karmick Institute is a social media marketing training institute in Kolkata that also offers a range of other job-oriented courses.

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Indispensible guidelines for fresher’s!

There was a time when most of the individual‘s aspired to be a doctor or crack the civil service examination, but the current trend is towards the IT industry. Today’s youngsters are more interested to join the IT field than ever before. With the increasing competition and the recent recession, the job market has saturated and companies are interested in hiring only those individuals who have relevant work experience or are trained in different relevant IT courses. As such if you are a fresher and wish to make your mark in the IT industry you need to have the relevant training.

 

IT training is neither that easy nor that difficult. It is not easy in the sense that if you do it from an institute that lacks good professionals or does not have the proper infrastructure, you will fail to learn anything, where as the right institute with the correct infrastructure and proper professionals can make all the difference. As a result you will notice that in spite of having relevant IT training, very few fail to make the mark. So your first concern should be to select Corporate Training Providers in Kolkata that has certified professionals as teachers so that they can give the complete idea of the current IT market and which are the courses to invest in for a bright future. So if you select the right institute, it is not that difficult to get the correct training.

 

In Eastern India, Karmick Institute is one of the leading Seo training providers. It imparts a comprehensive range of training solutions to individuals who wants to excel in the competitive information technology market.

 

As an aspirant student who wants to join the institute, you get to select from the following corporate training classes in kolkata:

  • PHP
  • Asp. Net
  • Web Design
  • Testing
  • I Phone Application
  • Android Application
  • SEO
  • Corporate Training

 

Benefits of these courses include:

  • All the courses are offered by certified professionals
  • Both Theoretical and Practical Classes Conducted
  • Onsite Training Given
  • And finally Corporate Training is offered so that one can get an in-depth idea about the IT industry.

 

Once you pursue and complete any of these courses, you will have an in-depth knowledge about that particular domain. And when you apply to any IT company your resume will speak volumes as it will show that you have relevant training in the domain required. So what are you waiting for? Get enrolled yourself today only for a bright and happening future.

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Is Plagiarism The New Normal In Web Design

Is Plagiarism The New Normal In Web Design?

“God makes originals not carbon copies. It’s okay to be inspired by someone, but be bold enough to be yourself.”

 -Tony Gaskins

The quote by the renowned motivational speaker is quite popular, but this is another insignificant quote for those who don’t prefer to rack their brains. Yes, here we are talking about plagiarism becoming rampant in writing and design. Just like the several bestseller authors who are repeatedly accused of lifting and copying ideas of others, there is also no shortage of web designers who believe in working less and getting inspired more and more! Astonishingly, some websites have an uncanny resemblance in terms of design, and the excuse is always the big word-INSPIRATION!

So how much is too much?

Our team members recently bumped across a website of a Bangalore based IT training institute, and our opinion regarding their website is how they can copy our entire design? They have grossly crossed the thin line between creativity and inspiration. The following facts demonstrate the same. Let’s have a look.

Header

Duplicate Header Slider

As it is apparent, the header section has a striking resemblance with our website. Be it the colour palette, text positioning or buttons for call to action and social media, everything is insanely same. Here, the only standout element is the logo which is obviously not copied.

Banner Slider

Banner Slider

The banner slider is more or less identical in choice of colours-white and orange and its positioning to the left of the banner image. OK, we pass it as an inspiration, but can we deny the apparent plagiarism in the next section of our website design?

Body Content

Body ContentJust a glance at their website reveals that they have copied our entire content of the homepage. In fact, they were absorbed in copying our content to such an extent that they didn’t realize they offer more than eight courses. Aha! Copying is the most convenient solution instead of writing some original text.

Footer Section

Footer Section

Now see the footer section of SKMTECHNOSOLZ INSTITUTE has similarity with our footer section. They have been so much into plagiarizing that they didn’t even figure out that there is no employer section. If you click on their employer footer navigation link, it will redirect you to their career page, and as usual, the colour palette is here the same.

Same images with our corporate logo!

Corporate Logo

Now, this is a helluva plagiarism case! They even have used our blog images with our corporate logo. Most of the blog images are downloaded and used for their own blog content, but unfortunately, they forgot to delete our logo. Even in one of their blogs, the blog title is the same even when their business is not based in Kolkata like us but is in Bangalore!

Domain Age

Domain Age

To establish the fact that it is indeed they who have plagiarized our web design, we have provided the domain age of both. As you can see yourself, their domain age is less than ours.

Here, the level of plagiarism is colossal. Just like our website design has been copied, tomorrow this could happen with your website. Don’t let others ruin your efforts. Let’s make the right noise- comment and share!

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Its RAINING jobs Web Designing Course in Kolkata can help

It’s RAINING jobs! Web Designing Course in Kolkata can help.

Just when you thought that companies from all over the globe were adopting cost-cutting means, there has been an exception in form of hiring Web Designing professionals. As per research, there has been a substantial increase in the demand of Web Designers. In India alone, Naukri.com suggests that there are 41,000+ jobs for professional website designers. Websites like Shine, LinkedIn and Indeed have also shown a significant demand by way of 4500+ , 6000+ and 9600+ jobs, respectively. Given the above statistics, it is obvious that Web Designing Course in Kolkata can help aspirants to build their career in the IT-Industry.

How can Web Designing Course in Kolkata help?

Kolkata is one of the lesser-known IT-hubs in India. But this doesn’t mean that the place lacks talent. There are numerous job-oriented training centers, including Karmick Institute, that offer state-of-the-infrastructure and necessary guidance from industry experts to help young candidates to find a good job. The journey starts from training and ends with 100% Placement Assistance. One of the most attractive areas of the training program is that it offers you to work on real time international projects and certification.

Future of Web Designers

Best Web Designing Course KolkataWe are all aware of the fact that the internet has become an integral part of every business/ organization/ individual. This has increased the demand for websites on a rapid scale. However, the industry is currently facing a shortage of professionals. Aspirants can take this opportunity to create a doorway for themselves. The course duration of Web Designing Course in Kolkata is around 3 months only. Like in every job, with every passing year candidates would be entitled to salary hike as well as better career opportunities.

The Journey

After having completed the Web Designing Course in Kolkata, candidates would be awarded a certificate along with placement assistance. The journey from being an unemployed person to an IT professional takes only 3 months!

Have questions or queries? Dial: +91 9836423755 or visit: https://www.karmickinstitute.com/advanced-web-designing-course.html to get a FREE and NO-Obligation consultation.

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Know The Top Job-Oriented Short Term IT Courses After 12th

The class 12th results are now declared. While some of you may have already started looking for colleges for your higher education, some may have some other dreams in their eyes. Yes, many are planning to enroll themselves in a short-term IT course to acquire the most in-demand skills that can fetch them a decent job. So, if you are one among them, have a look at the top job-oriented short-term IT courses below.

Advanced Web Design

With more than a billion websites over the web and much more planning to get launched, there is a tremendous demand for skilled web designers. If you are a bit creative, getting a certification in advanced web design can help you to get a lucrative job as a web designer. You will learn layout concepts, color theory, Adobe Photoshop, HTML, CSS, JQuery, and much more!

Advanced Digital Marketing

Do you know nowadays even small companies hire digital marketing experts to increase their sales? So, this could be an excellent course if you have good communication skills. In an advanced digital marketing course, you will learn SEO, SMM, PPC, web analytics, and more. After a few years of experience, you can also become a digital marketing manager.

Game Design

Both kids and teens spend a significant amount of their time playing video games. So, acquiring skills to design an eye-catching and engaging game could definitely land you a job with a handsome pay scale. If you have a flair for sketching or visualization skills, this is a course that you must pursue after 12th.

Hardware & Networking

Be it private or public sector, hardware, and networking professionals will be in high demand to ensure the smooth flow of crucial information and resources within an organization. So, join a course and learn how to assemble, install, or connect systems. You can have various job titles such as IT support administrator, network associate, or system administrator.

Animation & VFX

Did you notice the increasing use of special effects and animation in both television and movies in the last few years? So, once you have learned the art of using various VFX and animation tools, you can easily bag a job title of an animator, roto artist, compositing artist, and so on. Just don’t forget to keep learning the new technologies and concepts in this evolving field to reach new heights in your career.

There are also some other short-term IT courses that you can complete within 2-3 months, like mobile app development or graphic designing, which are also in high demand. Choose a course that suits you best. In the current scenario when a pandemic is raging across the world, you must also try to choose an IT training institute where you can avail 1:1 online learning with assistance in placement.

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Kotlin Becoming A Java Alternative For Android App Development

While Java is at present the darling of a section of the programmer fraternity, Kotlin is steadily changing the android development landscape. Recently, Google has released an Android SDK that has capabilities to be developed by Kotlin. This in itself is a testimonial of its growing acceptance in the app development industry. According to Stephanie Saad Cuthbertson-a Google program manager, “It makes developers so much more productive. It is fully Android run time-compatible, it is fully interoperable with existing code, it has fabulous IDE support and it’s mature and production-ready from day one”. There are definitely several reasons because of which the language is gradually becoming an alternative to Java.

Aptly fit for Android app development

Being fully compatible with JDK 6 ( the latest version of the Java Development Kit), apps developed using Kotlin can run on older Android devices without any issues. Also, these apps are equally fast like those developed using Java due to similar bytecode structure. Interoperability with Java also facilitates the app developers to access and use the existing Android libraries. As there is also support for inline functions, writing code using lambda expressions run faster than those written in Java. Many apps have in fact now migrated to Kotlin. Some of these are as follows:

  • Pinterest
  • Evernote
  • Coursera
  • Kickstarter
  • Uber

Easy to learn for Java developers

It is not that the sole similarity between Java and Kotlin is in the origin of their names. Both got their names from islands. Java from an Indonesian island and Kotlin from a Russian island. There are several more similarities with a clear syntax and availability of ample study material. Thus, it becomes easier for a Java developer to start programming in Kotlin. There is also a section of developers who find it more similar to Scala-a lesser known high-level programming language. However, for most Java developers, going through the official Kotlin Koans tutorials holds the key to master the language.

Ideal for server-side app development

Founded by JetBrains, Kotlin has emerged as a modern programming language since its debut in 2011. It has the scalability and expressiveness that makes it ideal for server-side app development. One can easily create type-safe builders in Kotlin and write new code while keeping intact the older parts written in Java. Pivotal, a software company based in San Francisco has adopted the language for server-side app development long ago.

In a nutshell, Kotlin is increasingly becoming an alternative to Java for Android app development. It may soon surpass Java in terms of popularity. In such a scenario, it makes perfect sense to learn the modern programming language. Since for a newbie, the learning curve can prove steep, it is better to start with a basic PHP course. After mastering PHP which is an easy-to-learn programming language, it will be a cakewalk to learn the intricacies of a modern language like Kotlin.

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Latest Digital Marketing Trends To Learn For A Lucrative Career

Latest Digital Marketing Trends

The landscape of digital marketing is changing at a fast pace. What may seem a popular strategy today will probably get overshadowed by a new marketing tactic. Successful are those who keep a tab on the latest industry trends. According to Adam Sarner, the Vice President of Gartner, a global research and advisory firm, “To do successful digital marketing you need an orchestrating of online and offline to fully engage customers, you can’t just do one place and not the other.” So, if you are an aspiring digital marketing professional, get a quick insight into the latest digital marketing trends in India to enjoy a lucrative career.

Hiring influencers for in-house content

Well, what is the common thread linking Jake Paul, Chiara Ferragni, and Huda Kattan? The answer is social media. Yes, all these have millions of Instagram followers and YouTube subscribers. In short, these are social media influencers who exert a tremendous influence on the purchasing decision of the young generation.

Hiring such influencers for in-house content will be the latest trend that will pick momentum in 2019. When a social media influencer creates in-house content, it looks more authentic and adds credibility to the brand. It is likely that he or she will share it on social media channel which, in turn, will result in massive brand visibility within no time!

Supremacy of vernacular content

According to a study conducted by IMAI (Internet and Mobile Association of India) and IMRB International, vernacular content has the potential to boost the internet growth in India by 24 percent. Also, internet penetration in rural India has witnessed a sharp rise from 18% to 20.26% during 2016-17 which indicates that English should not be the sole language for digital markers to ensure the success of their marketing campaigns. Even in urban India, there is a significant percentage of Indian internet users who access online content in vernacular languages like Hindi, Marathi, Tamil, and Bangla.

When Siddhartha Roy, COO, Hungama Digital Media said, “Over 48 percent of our users consume non-Hindi content. Punjabi, Tamil, Telegu, Marathi, Bengali, and Kannada are the most consumed languages with Bhojpuri, Malayalam, and Gujarati becoming popular as well,” he was pointing at the significance of vernacular content. Even if you do not have adequate knowledge of English, you can become a digital marketer by leveraging the power of vernacular languages.

More interaction with chatbots / Intelligent assistants

“When visitors come to your site, they’ll want answers about your products or services. If they can’t find those answers, they may never come back….That’s where bots can come in and save the day. You can set up a bot to emulate live chat and talk with your customers.”-Neil Patel

Several companies are now using chatbots or intelligent assistants to interact with their website visitors and sometimes to also convert them into leads. For a customer, it is impossible to figure out that he or she is having an engaging conversation with a bot. Also, a large number of website visitors now prefer to connect with their brands via chat.

Apart from the above trends, you must also know that video marketing and use of MarTech tools will witness a rise. So, keep learning as much as you can to excel in this ever-changing field. To have an ideal start, you can enroll yourself in a digital marketing training institute.

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Let’s Talk: Which is the best career option for you?

Karmick-Institute-Career-Choices-in-Kolkata

He is strong, he is knowledgeable, but one wrong decision and “HE Quits”…. Aamir Khan’s movie 3 Idiots expose an entire generation where parents and teachers force the students to the risks of choosing a wrong career in their life.

When you have more options in career, there will be more questions and this leads to confusions on the choice of career. As per recent survey on Class 10 students, many of them are not sure which career they should choose. In fact, they are also confused in choosing which subject to keep and which one to give up in Class 11. So, students need to know how to choose the right career path to secure their future?

There are the three important areas mentioned below that every student should focus on and then move ahead with the right career choice in their life.

  • Understand personal interest
  • Financial flexibility
  • Measure future prospects

Money is a necessity, but knowledge is more important

Money is important in life. Money helps us buy our basic needs, comforts, and luxuries. With the help of money, we buy foods, houses, and clothes. But, still, money cannot buy everything. You cannot buy one’s knowledge, loyalty, trust and love with money. Though money is essential,you should have the knowledge to earn money decently. Similarly, if you have only knowledge, and you cannot use it to earn money, then the power of knowledge remains without benefits.

How to overcome a wrong career choice?

  • Choosing your career after your parent – Engineer’s son will be an engineer, doctor’s son will become a doctor is a common thing in India. But, always it is not true. Maybe you are a good photographer being a doctor’s son, so pursue your passion and turn it into your career. It will help you in career growth in the near future.
  • Never ever choose a job based on compensation. It is a common mistake that every candidate makes in the initial days of the career. Remember that if the job role does not interest you, then you should not continue with the same.

How can Karmick Institute help you make the right career choice?

Sometimes, it is difficult to choose the right career. But, having a defined career direction will obviously help you get the job. Karmick Institute helps the students on the following areas:

  • Proper planning of career path
  • Improves Self-reflection of one’s personality
  • Motivates to work hard in building a good career

These areas will help the students to set their own career path. Karmick Institute guides the students to fulfill their career goal in overall aspects.

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Native Hybrid Or Responsive Which Is The Right Way Forward

Native, Hybrid Or Responsive – Which Is The Right Way Forward?

Touchscreen devices have revolutionized the way in which we interact with computers. Today, people spend far more time on their mobile devices than they do with their desktops or laptops. This shift in consumer behavior has led to the requirement for mobile-first development and design.

Before we explore the methods that are being explored today for mobile first solutions, let us first have a look at the history of mobile application development. Previously, companies such as IBM, Blackberry, Palm, Erickson, and Microsoft used to develop proprietary operating systems such as Simon, Windows, Palm OS etc. These applications were inbuilt into the phone’s operating system.

Others delivered content with the help of built-in mobile browsers. The content was customised for consumption on small screens which would often be of inferior quality.

Later on, Java applications, especially games, became very prominent. Any devices that supported Java runtime could run these apps. This was the birth of independent app stores.

Unfortunately, these early applications had a lot of compatibility problems and issues. One of the biggest question plaguing web developers at the time was – how can we display the existing web pages across multiple devices whose screens come in all kinds of shapes or sizes? It would take years for responsive web design to be born.

Apple released its first iPhone in 2007. A year after that, it began to offer tools to write native applications for its smartphones. These tools also began to become available for sale at online marketplaces such as the Apple’s App Store or Google’s Play Store.

Many companies were limited by the capabilities of their operating system. These companies allowed their developers to create applications using browser technology such as HTML, JavaScript, and CSS. This was the beginning of Hybrid mobile app development.

Today, there are 3 major ways of developing mobile applications –

  • Responsive web design
  • Native development
  • Hybrid development

Each of the aforementioned technologies meets specific requirements for any solution and have both advantages as well as disadvantages.

We will discuss the same in details below.

Responsive web design

Screen sizes of smartphones are now big enough to fit in a lot of content. This means that most websites will open and be accessible on these phones. Whenever users access a site, they like to rotate, zoom in and out or navigate and scroll in other ways. Any developer who depends upon the device to deliver these functions smoothly to the user is giving a bad UX to the visitor and it is unlikely that there will be a return visit to the site, especially on the smartphone.

Fortunately, the solution to these challenges in most cases is to apply styles to the web pages. They can also be corrected by adjusting the layouts and views for mobile devices. This is done by front-end engineers who are proficient at getting any site to display smoothly. Furthermore, existing websites can also be made over so that they become responsive on mobile devices as well.

The disadvantage of using responsive web design is that the website will be running on a mobile web browser. As such, no native mobile functionality such as location detection, cameras, sensors etc. will be available.

When should we choose responsive web design?

  • When we need our website to be properly displayed on a mobile device.
  • When we are not in need of any native functionality such as using sensors, taking pictures etc.
  • When we need to display content fast on mobile platforms such as iOS, Windows, Android etc.

When should we not choose responsive web design?

When we are in need of native mobile functionality

Native mobile application development (NMAD)

Mobile devices have a tremendous potential for revenue generation. In order to access a phone’s fingerprint scanner, camera, GPS or any other features, we need a native application.

Does this affect development costs? Today, there are mainly 3 ecosystems – Android (Google), Apple and Microsoft. These 3 make up about 99 percent of the total market share. In order to reach out to each ecosystem, we need developers with separate skill sets. For Apple, developers must be proficient in Objective-C or Swift. If we are trying to target Android, developers have to be good with Java. For Microsoft, developers have to be proficient with C# or other Microsoft technologies. It is difficult to find developers who possess knowledge across all these categories.

The first hurdle to pass, therefore, is to find developers with skill sets that match each of these ecosystems. After that, different code for each platform will have to be written since the Application Programming Interfaces (APIs) and the Software Development Kits (SDKs) are different from each other. After the submission of the mobile apps in each ecosystem, the latter will come up with different guidelines for UX. Almost all the devices’ features may be accessed in return for an increased development cost.

If we choose to target anyone ecosystem, it presents its own set of challenges such as fragmentation. With various OS devices and versions, this results in many possibilities on how an application will behave or stop working. Fragmentation stops us from using all the new features of the device.

When should we use NMAD?

  • When we are targeting only android, Apple and Microsoft users.
  • When we have no plans to reuse resources for other ecosystems.
  • When we need to have access to device functionality that is not on offer by other development methods.
  • When we want the best possible UX for any specific ecosystem such as performance, compatibility, and view etc.

When should we not use NMAD?

  • When we do not require native functionality.
  • When performance is not an issue.
  • When we do not possess either the time or the budget to develop each ecosystem separately.

Hybrid Mobile Application Development (HMAD)

All hybrid frameworks work the same way. Native functionality and native runtime are abstracted away. Then, they are exposed to the upper layer where the application is written. Sometimes, the platform abstracts the top layer even more. This is done so that the frameworks that are being used for desktops can be used. The upper layer can be tackled in several ways.

One of the most popular methods is to use web technologies such as CSS, JavaScript, and HTML. These kinds of hybrid applications typically have an SPA or a Single Page Application that runs locally. This possesses JavaScript functionality so that mobile native features can be accessed. This approach is used by Ionic, PhoneGap, and Cordova. Since the application runs as a local web page, the performance is impacted.

Alternatively, we can develop the application through a framework. Then, the application can be compiled to platform-specific elements and implement platform specific parts. The performance is as good as a native application. This is used by Xamarin and React Native.

In both the cases, the applications are installed, distributed and packed up as native applications.

With the help of HMAD, we can use the same code base to cater to multiple device ecosystems. Furthermore, any developer who has knowledge of web technologies will be able to work on this. Due to the aforementioned reasons, compared to NMAD, the speed to market and the development costs are reduced significantly.

However, every phone functionality cannot be mapped into a framework.

All frameworks allow plugins. Development has to be performed in the native language of the platform. This adds to the expertise and the development effort substantially. Sometimes, this makes the development of a native app more practical. On this occasion, the app would look exactly the same both on iOS as well as Android. This may create problems since the UX guidelines are different for each ecosystem.

When should we choose HMAD?

  • When we are targeting multiple platforms.
  • When the frameworks cover phone-specific functionality.
  • When the developer has a limited skill set.

When should we not choose HMAD?

  • When the framework does not possess certain native functionality.
  • The best experience across every platform is desired

When choosing between hybrid, native and responsive mobile app development, we have to consider the following –

  • Consider the advantages and disadvantages of each platform.
  • Assess which one is the priority – the right tool or speed to market.
  • Perhaps most importantly, we have to understand the market we are trying to cater to. Otherwise, we will be wasting our resources on functionality that we do not need and thus fall behind our customers.

For example, HMAD offers a lot of features but is not necessarily the right approach especially if we do not need the features. If we are in need of basic interaction with the application, responsive design is the right choice. Since we can build a mobile support without the need for a separate app, this leads to cost savings.

If we are trying to cover only one ecosystem and want top performance, NMAD is the way to go.

It is always best to observe the market that we are trying to penetrate before we can freeze upon the right platform to use.

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