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What Is The Difference Between UX And UI Design?

Difference Between UX And UI Design

Today, UX designers are facing a dilemma. Employers expect them to possess UI skills as well. With every passing day, the demand is growing. According to some surveys, 66% of all UX jobs listed also ask for UI skills. Whether it be a small start-up or a large multinational company, the trend remains the same.

So, it is quite clear that possessing proficient knowledge on both the domains gives an individual enviable edge when it comes to the job market.

UX is not UI

User experience design or UX tries to address the needs and requirements of a client. Once the requirement has been frozen, a workable framework is drawn to address the issue. This framework is then tested. Once both the value proposition and the business model has been validated, the product is built.

User Interface Design may be looked upon as the combination of visual and interaction design. Visual design may be likened to the personality of a site – its look and feel. It is the very essence of the brand. Interaction design is the way people will interact with the site. For instance, when someone clicks on a button at the site, does it modify itself so as to make the user know that the click has been successful?

Both UI and UX designers design interactions. The UX designers look at the holistic picture. The UI designers take care of the details.

A UX designer is in charge of designing user flows. For example, what are the steps that a visitor will take to sign up for a newsletter? How will they know if they have been successful in signing up for the letter?

Once the design is complete, it is then given to the UI designer. The latter accentuates the simplistic design of the UX designer to embellish it with colorful clues and colors to make it very easy for the visitor to navigate into successfully signing up for the newsletter.

What is User Experience Design?

User Experience Design (UED or UXD) is the process of enhancing loyalty and customer satisfaction by improving the pleasure, usability, and ease of use between the product and the customer.

User Experience Design includes all interactions between a company and a customer. The use of this term since the very beginning has been almost completely within the digital field. One of the major reasons why this is so being because the industry began to explode at around the time this term was invented. Another important reason why this term became so popular is that it is synonymous with market research.

Having said that, UX is not the same as Market Research. They merely adopt similar techniques in their execution – the optimisation, analysis, and structure of a company’s products and its interaction with the customer.

The UX role is a part project manager, part designer, and part marketer. It is a multifaceted, challenging and complex role. In the end, the intention is to connect the user’s requirements with the business goals through a process of refinement and testing that lives up to the expectations of both sides of a partnership.

UX design is the process of improvement and development of good interaction between the company and the user. It is responsible for the processes of prototyping, research, content, development, and testing. In theory, UX design is non-digital but it is primarily used in the digital industry.

User experience deals with sociology, great products, people and cognitive science.

What is UI Design?

User Interface Design is the interactivity and presentation of the product. This profession is often interpreted in terms of graphic design, branding design, and front-end development. Its descriptions are similar to User Experience design as they often use similar structural techniques.

UI design is a challenging and multi-faceted role. It is responsible for a product’s development, layout, content, and research transforming into a responsive, attractive and guiding experience for users. It is a purely digital profession.

The UI designer’s role is interactive and visual. The responsibility of the implementation of the design lies with the developer.

UI designers are responsible for the transfer of a brand’s assets online to create a better user experience. It visually guides a user through a product’s interface. It is a purely digital field.

Difference between UI and UX

It is important to know the difference between UI and UX even though UI is an integral part of the design. As an example, let us consider a website that does movie reviews. Even if the UI of the website is perfect, the UX of users will not be good if they are searching for an independent movie made on a small budget but the website only harbors information on big-budget movies made by large studios.

Another good example is Google. It has a very simple UI. Its UI comprises of a logo, a search results page, a few buttons and a search bar. However, when we type something into the search box, we instantly gain access to an abundance of human knowledge at our fingertips in less than a second. If however, instead of delivering what we are looking for within a second, Google took more than 15 seconds to come up with the results, our UX with Google would be substantially poorer.

User v Product

UX design is concerned with anything that solves a problem within the user’s journey. UI design is concerned with how a product looks and feels online. UI is only a part of the journey. A very apt analogy that very correctly describes the difference between UI and UX is the restaurant analogy. UI is the utensils, table, glass, plate, and chair. UX includes the food, music, service, lighting, and parking.

Concept v tangible design

People often mistake the definition of a UI and UX designer. A layperson might think that if one designs the UI and people experience a product through the UI then that makes the UI designer also a UX professional. This is flawed logic. It is comparable to saying that individuals who design their own homes are architects and people who mend the taps at their homes are plumbers.

The term UX designer refers to a set of skills that have been honed within the industry over a period of 20 years. A UX designer is responsible for the conceptual part of the design process. The UI designer is responsible for the tangible elements.

A UX designer is skilled in strategy, interaction design, information architecture and research. The UI designer is skilled in interaction design, brand, motion design and information design.

Design v experience

User experience design is about the complete experience which may or may not have anything to do with the screen. UI design is about information design and visual design around screens.

UX refers to any touch point that a customer or a user has with a system whether digital or otherwise.

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What makes the world of IT training courses so tempting!

Karmick-Training-Institute

A career in the IT industry is one of the most alluring prospects for graduates nowadays. Most of us want a career that will set a trailblazing affect amongst others. But in our zeal to make it big, we end up opting for IT courses that may not be feasible in the coming years. Do you know where most of us go wrong? We don’t take into account the future of the course and how it can impact our career. And for this, one cannot deny and blame the IT training institutes that have mushroomed up throughout the city. In order to lure candidates they give wrong information and tempt them. The graduates being naïve and with no expertise get tempted by the superlative words used and enroll themselves. The end result is there for everyone to see.

When searching out for the best Digital Marketing Training Institute in Kolkata it is imperative that you keep in mind the following factors:

1.Latest infrastructure

The world of IT is ever-changing and is getting constantly updated. What you need is the latest infrastructure so that from the beginning you are exposed to the right setup where you got to work. The right ambiance plays a vital role.

2.Trained professionals

No one can deny the role your mentor will play in shaping up your career. For Advanced PHP Courses in Kolkata, you need the right trainer who has relevant knowledge and in-depth skill so that you get to learn from the best.

3. Certified institute

Only a certified institute can issue a certificate on the completion of the course. And this certificate is a must. After all, this document acts as proof that you have the required skill and expertise. The certificate will boost up your resume manifold.

PHP Training Kolkata

Now that you know how to select the right institute, you need to find out more about the courses that you can go for. PHP development, DM course, Software testing course are some of the courses that are here to stay. The Online world Thrives on WEBSITE – and to get one created, the corporate world needs a relevant one. And to make the website you need PHP designers, to make the website visible and be a part of Google Page Rankings you need expert Digital Marketers and in order to get the apps tested you need Software testers – in short, you will never be short of work if you opt for Advanced PHP Courses in Kolkata or for that matter, the other courses that we have already mentioned. It is extremely important to know your target market so that you can take the right step forward.

If you do a Google Search, you will find Karmick Institute as one of the leading Digital Marketing Training Institute in Kolkata that offers other interesting and vital courses too. And the best part is, the courses are extremely affordable with easy payment options. In case you cannot make the entire payment at one go, don’t sweat it out. We have an EMI or Easy Monthly Installment facility whereby you can pay the course fee at regular intervals. What are you waiting for? Take out your smartphone and give us a call today, we are waiting to hear from you!

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Why Choose PHP As A Career?

Why Choose PHP As A Career?

Most young aspirants remain confused when it comes to jobs and career opportunities in the IT field. They are apprehensive about the languages to explore and which platform or framework will offer the brightest prospects for the future.

Having said that, PHP is one of the fastest growing web development languages right now. It has especially exploded in India where PHP adoption has grown tremendously in the past 4 years. Some of the biggest names on the web have used PHP as a development language.

Below we discuss in some detail why PHP offers some very bright prospects career-wise to young aspirants.

PHP as a web development tool

Right now, the PHP framework is booming as a career option. On a global scale, more than 60% of the websites on offer run on PHP. Some of the biggest names on the internet that are powered by PHP include Yahoo, Myspace, Wikipedia, Digg, and Facebook. For those of us who are looking to adopt web development as their career option, PHP is an excellent choice to learn. Websites across varied domains such as e-commerce, CMS, and CRM are developed using PHP. Almost all business domains use PHP in some form or the other.

Open Source

PHP is an open source application. Not only is it free but a large online community constantly tweaking and chipping away at its rough edges mean that there will never be a dearth of expert know-how on how to solve any problem related to PHP. Being a PHP developer allows a developer access to a plethora of open source software such as MySql, Apache, and Linux. The frameworks that come with PHP are also available for free.

OOPS

PHP5 introduced Object Oriented Programming. Concepts such as inheritance, encapsulation, and polymorphism are useful when developing enterprise systems. Applications such as Joomla, Magento, and WordPress are examples of Object Oriented Programming. People with a background in C++ or Java find a lot of ease in using PHP as an Object-Oriented Language.

Easy to learn

The PHP syntax very closely resembles Java, C, and Perl. It can be easily learned through practical examples. The internet abounds in resources of high quality where one can gather a lot of information on PHP and how to work with it.

Framework availability

The PHP language comprises a large number of frameworks. It is because of these frameworks that PHP is hugely popular among developers. Using a framework has many advantages. First, the development is fast because of the reuse of code. Second, there is a significant reduction in errors owing to the use of the proven and tested code. Some of the commonly used PHP frameworks are Zend, Symfony, CakePHP, Akelos,CodeIgniter, Laravel and Yii.

Compiler-based applications

With the help of PHP, we can build Compiler Based Applications. This concept is now deployed by Magento in their e-commerce applications. Applications build in other languages can also be a part of the PHP ecosystem. As an example, many extensions in PHP were built with the help of the language C. PHP encompasses a host of applications such as MySql, HTML, and JS.

Compatible with a whole host of OS

PHP works well with UNIX, LINUX, Windows and Mac and interfaces well with MySql and Apache. In short, it can work across most operating systems. With the help of PHP, we can perform cross-platform development. This makes it a cost-effective programming language to use.

Dynamic and flexible

Websites and web applications that are built using PHP are extremely secure. It can be easily scaled and is an encrypted language. The websites and the applications refresh all by themselves without the need for manual intervention. Compared to its competitors, PHP is extremely flexible and can be customised to be suited to one’s needs. Since PHP is free, the code can be written with the help of any editors. It can also be combined with different libraries for special effects and graphics.

Resources

Whether it be frameworks, documentation tools, editors or dependency managers, PHP has a ready set of quality tools for use. There is documentation that can be found online for any aspect of PHP programming. Since PHP offers a huge number of extensions, the result can be completely customised to meet the clients’ needs.

CMS development

Since PHP can be uniquely customised to meet the needs of the customer, it is the preferred framework of development for CMS. Websites that are developed using PHP are faster. PHP can be embedded into HTML. As a result, static websites can be very easily converted to dynamic new ones.

The demand for quality PHP developers has sky rocketed in the past few years and the trend is only expected to grow in the near future. With the whole world being re-written in code, it’s anybody’s guess how fast and how high the demand for PHP developers will soar. Thus, PHP development provides an excellent career opportunity to young aspirants who want to make their mark in this world.

Job opportunities

In order to work in the field of PHP, one needs to usually have a degree in computer science or software engineering. However, if one wishes to work as a freelancer and not with any multinational, these degrees are not mandatory.

Earning potential as a fresher PHP developer is limited. However, with experience and knowledge, PHP developers can develop very high earning potential.

Over and above a lucrative career as a developer, an individual with knowledge of PHP and managerial skills can also become a PHP project manager in a reputed company. Project managers earn high salaries and enjoy a comfortable livelihood.

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Why do we need a Career Plan?

Planning for a dream career must start at an early age. Students who plan their career at an early stage end up with a stable and secured future. The objective of having a career plan is to prepare oneself for the big stage and be prepared for the involved challenges. At the same, it also makes people determined and objective defined.

DECIDING ON A CAREER

  1. Areas of Interest- The most preferred way to choose a career is to move ahead in an area where you have an interest. For an instance, some people love to engage on Social Media, so their ideal career option would be a Social Media Analyst.
  1. Involved Course Fee- check the respective course fee of different institutes and make a comparison in terms of syllabus, placement records and reviews. It will help you handpick the best.
  2. Identify the prospect- Make sure that your career choice continues to serve the industry in future. Take into account factors such as demand of respective professionals in the industry, the scope of the selected career, etc.

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STARTING THE JOURNEY

  1. Communicate your Vision- Let your parents and mentor know about your career choice. Seek their advice and come to a common platform where both of you are convinced about the journey that you are about to begin.
  2. Continue research- Career development become firm with dedicated time for research. Continue to explore new dimensions in your career choice. This will keep you updated on the latest developments.
  3. Industry growth- The industry that you would be operating in will directly have an impact on you. Therefore, you should be well aware of the potential that your industry possesses.

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REMAINING FOCUSED

  1. Stay focused- Mistakes are common and you should stay focused to learn from the mistakes and show your commitments towards the subject. Even if you feel that things are getting tougher, motivate yourself to move ahead and overcome the phase.
  2. Performance Monitor- Monitoring your performance at each level is very important from the perspective of acquiring skill and talent. After all, you need to sell your skills at professional level.
  3. Grab the opportunities- As you move deeper into your career choice, there will be opportunities. Some would be easy and other would be tough. Buy, never let any opportunity go.

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ENJOY THE REWARDS

  1. Professional Growth- After you become a professional, your career would require growth. This is done by meeting like-minded people, exploring new opportunities and selling your potential.
  2. Achieve Goals- Always focus on having goals with timeline. This will help you to chase your dreams within a determined period. There is no use buying a BMW car at the age of 85 years.
  3. Self Confidence- Never let anything ruin your confidence. If you have failed, take it as a lesson. If you have achieved something, take it as a motivation to achieve more.

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So, Let the Journey Begin!

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Karmick Institute has been in the industry for more than 7 years and within this timeframe we have managed to explore new opportunities for candidates and groom them as per the industry standards. With a record of 92% placements, we can certainly help you to find the right career at the right time.

For more information dial: +91 9836423755 or write to us at:  info@karmickinstitute.com

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Why Is AngularJS A Great Choice For Your Career?

Why Is AngularJS A Great Choice For Your Career?

Anyone who is interested in coding must have heard about the popular programming language JavaScript, right? But, what gives a programming language the praise and prestige it is rightly known for? The answer is frameworks and libraries. Simply the knowledge of a raw programming language in today’s world will not land you a decent job. Not to mention the excess code you will have to write to do simple tasks which can be done much more efficiently using frameworks. So, in this blog, we are going to talk about one such immensely popular JavaScript framework, AngularJS.

Developed and maintained by the tech giant Google, AngularJS is an open source front-end JavaScript framework which has become the top choice for web development. It completely revolutionised web pages by making them interactive and dynamic; something that wasn’t possible with just HTML prior to the inception of AngularJS.

Netflix, Gmail, Upwork, Weather, PayPal and numerous other dynamic websites are built using AngularJS. Web developers is one of the most in demand jobs considering the present scenario, especially if you are well versed in AngularJS. Apart from lucrative job opportunities and career growth, here are a few compelling reasons to learn AngularJS-

Requires Less Coding

AngularJS has many built in features such as data binding and dependency injection which requires developers to write less code. It avoids the need to sit for hours on end to write and rewrite code. It results in a much faster development process that too in an efficient manner. Ultimately, developers write the best kind of code which is short but effective.

MVC Architecture Support

Angular’s advantage of less coding actually comes from its support for MVC (Model View Controller). The developer simply needs to split their code to fit it into the MVC architecture and AngularJS handles the rest. There are other advantages of this popular software designing pattern MVC as well. For example, when you are going for AngularJS web and mobile app development, it will string the application code together. This will not only save considerable time but also ensure faster development.

Simplified Unit Testing

Unit testing means the testing of each and every small component of an application to ensure that the code is absolutely error free. AngularJS has a built in unit testing setup and by running this, developers can get deep insights into the errors in application, if any. No web development process is complete without rigorous testing and AngularJS firmly believes in this. It makes AngularJS a very testable framework.

Better UI & Support For SPA

Websites built using AngularJS have a better UI (User Interface) as it uses HTML and not JavaScript. HTML is much more clearer and intuitive than JavaScript which ensures a functional yet lightweight website.

To make things even better, AngularJS also has support for SPA (Single Page Application). SPAs are basically single HTML web pages which respond to user’s interaction on the web page in a dynamic manner. They directly communicate with the back-end server and respond accordingly, without the need to refresh the page. It looks extremely eye pleasing and considerably improves UI. A great example is Apple’s landing page for iPhone 12.

Provides Modularity

A module is a collection of related components, directives, pipes and services which are grouped together and can be combined with other modules to form applications. AngularJS automatically identifies when there is a need for an additional module. Modularity is considered to be one of the crucial features of AngularJS framework since it has a couple of advantages.

The code can be kept organised and consistent when using modules which means division of labour among teams can be maintained. There is also the advantage of the lazy-loading feature which when prudently used can increase the efficiency of large applications a lot.

Ease Of Integration With Third Party

With AngularJS, integration of third party features is as easy as it gets. This is because the framework itself is pre-built into many popular frameworks such as Ionic, Kendo UI and Wijmo. It improves the overall UI to a great extent. Thus, AngularJS can also be considered to develop cutting edge UI components owing to its seamless integration with third parties.

Cross-Platform Compatibility

AngularJS can be used to make applications for the following platforms-

  • The first and most obvious one is Web Applications. If you are using Angular version 5 or higher then you can even create progressive web apps that deliver high performance and ability to work in offline mode as well.
  • Next comes Desktop Applications for major operating systems such as Mac, Windows and Linux can be created with the help of AngularJS framework.
  • AngularJS can also be used to create Native Mobile Applications. These apps are coded and created in a specific programming language for a specific operating system. For example, Swift can only be used for iOS app development and Java can only be used for Android app development.

If you wish to remain relevant and competitive in these progressive times then learning AngularJS will be a great option. Now you know that besides the good pay and career growth, Angular has many other advantages as well. So, what are you waiting for? Enroll in an Angular training course and take your career to the next level!

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Why Is The Magento Platform So Popular?

Magento Platform

Since its inception in 2008, Magento has exploded into the most widely used e-commerce platform in the world. It is hugely popular among developers when it comes to developing sites. This, in turn, has increased its demand exponentially among IT firms and startups that are looking to employ quality Magento developers.

Developers who are adept at Magento get lucrative offers to work on challenging, interesting and exciting projects in some of the most innovative work environments. This, in turn, allows them to do cutting-edge work using one of the most prolific and latest technologies available.

In this blog, we discuss why Magento is such a popular platform to use.

Open Source

Magento is an e-commerce platform that is free. It was released using the Open Source License Version 3.0. Open Source Tools such as PHP were used to build it. Being open source gives Magento enviable advantages over its competitors. It is highly customizable and can be personalized to suit the requirements of most projects.

There are other advantages to being open source as well. It provides added security to both developers and merchants. It also performs better than the competition.

A large variety of free themes available

With Magento, a wide variety of free and attractive themes are readily available for use. Getting a PSD designed from scratch by the graphics designer for each new project is now a relic of the past. Having said that, we can always integrate any personalized design with the Magento CMS without any hassle.

When we use a fully responsive theme, it works across all devices such as mobile phones, laptops, tablets, and desktops. The ability to utilize ready-made themes saves an enormous amount of development work. Needless to say, this is one of the major reasons why Magento is such a popular platform.

Support from a large community

Being open source, Magento has a large community of online helpers who are always standing by to troubleshoot any issue. Over and above problem-solving, a constant presence of a large group of programmers working on the platform helps to keep it up-to-date and bug-free.

Exceptionally flexible

Being a flexible platform is one of the major advantages of Magento. You can modify or customize Magento substantially using a wide-range of available extensions and add-on modules.

The platform can be integrated with a large number of payment gateways and it can be used to move money all over the world. The scalability of the platform allows your business to start small and then steadily grow to become a global force to reckon with.

As if the aforementioned points were not enough, the control panel of Magento is so user-friendly that even people with rudimentary technical knowledge can work on it with relative ease.

From the aforementioned points, it is quite clear why the Magento platform enjoys such a widespread popularity and is being adopted more and more with every passing day. The future of this platform, which is used to build e-commerce gateways, looks very bright and it is expected to only get better in the coming few years.

If you are located in Kolkata and looking for training in Magento, there are many top institutes where you can learn the platform and hone your skills.

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Why Is UI/UX A Great Choice For Your Future Career?

While UI stands for user interface, UX means user experience, and both elements are crucial in the design of software or computerized devices. Every year, countless people across the world opt for a career in UI/UX. However, it is also a truth that selecting a specific career course is always not that easy as it sounds. You must have sound reasons to choose it as your future career. Here are the top five reasons that make UI/UX an ideal choice.

Combo of logic and creativity – If you have a creative flair, you will always try to find ways to show your creativity. User interface and user experience designing demand a creative approach to establish a strong connection with the end-users. You have to solve problems, and that too with logic and innovative solutions. For example, while as a UX designer, you have to devise the general concept, structure, and flow of an app. you have to find the best possible solution for its visual performance as a UI designer.

No need for expertise in coding – It is a misconception that a person must have programming skills to become a successful UI/UX designer. In reality, anyone who had acquired a basic knowledge of HTML, CSS, and JavaScript can have a flourishing career in this exciting world of user interface and design. Moreover, there are now tools such as, Sketch, Figma, Adobe, Invision, and Marvel App that have made things easier for UI and UX designers.

High median salary – Apart from job satisfaction, everybody wants to have a career that pays well, and the median salary of professionals working in this field is high! However, the salary package varies vastly from one city to another. It increases as per the years of experience in this field. Moreover, you can also earn as a freelance designer while working remotely from the comfort of your home. In short, this is a rewarding field for also those who desire a perfect work-life balance.

Plenty of work opportunities – Once you have completed a UI/UX course, you can have a plethora of work opportunities at start-ups, SMBs, or multinational companies. There are now many design-centric companies that are always looking out for skilled UX researchers, visual designers, UX analysts, product designers, and so on!

Empowers to make a difference – Whether it is about self-driving cars or a health monitoring app, UI and UX designers are continuously changing the way we look at products and the way technology works. In the digital age, when the “Internet of Things” is the new trend, these people have the power and expertise to make a difference.

There are, of course, many more reasons that make UI/UX the choicest of all! The key to becoming a successful designer is to get yourself enrolled in a reputed UI/UX training institute where you can have theoretical knowledge and practical experience under able trainers.

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Why Learning WordPress Can Boost Your Career?

Why Learning WordPress Can Boost Your Career?

What started in 2003 on a humble note has grown by leaps and bounds to became the most popular blogging platform for millions of people. Used in over 178 countries as either a CMS or for blogging purposes, WordPress is open-source software that you can download for free. So, if you are someone who wants to acquire new skills during this pandemic and is confused about whether learning WordPress can boost your career or not, let’s have a look.

Most Popular CMS

Although there are plenty of content management systems such as Joomla, Wix, Drupal, or Weebly to meet the growing demands of content creators and businesses, WordPress has emerged as the most popular content management system. It helps them to create, manage, and organize their websites or blogs by using several tools. There are many other reasons for which the platform is so popular. Some of the top reasons are its ease of use, SEO friendliness, reliable security, low maintenance cost, vast support community, availability of multiple plugins, and so on.

High in Demand

It is used by several high-profile brands such as TechCrunch, BBC America, Sony Music, etc. At present, over 35.6 % of current websites over the web are WordPress-based. No, wonder there is tremendous demand for professionals skilled in this popular content management system. Whether you are a seasoned developer or a newbie, your knowledge will always prove valuable to employers. Its knowledge proves handy even for digital marketing professionals.

Ideal For Blogging

WordPress is an excellent web publishing software that you can use to create your own blog. Also, almost everyone is now trying their hands in blogging. So, if you have a passion for writing or you want to articulate your views on some topics or subjects, you can start your journey as a blogger with the help of WordPress. Believe it or not, but at every one second, 17 blog posts get published on WordPress sites almost daily. So, learning the versatile platform gives you a unique opportunity to publish your own content and regularly update it. Remember, it has a low learning curve and does not demand any specific technical skills.

Online Store Without Coding

In the wake of the deadly pandemic, many small business owners had to go digital and seek professional help to start their own online store. Learning WordPress empowers you to create fully functional online stores, and that too without coding by using a free plugin –WooCommerce. In the digital age, your ability to build such customizable online stores will obviously help you in your career graph or just for earning some extra money as a freelancer.

Yes, you can also become a freelancer by using your WordPress skills! Interestingly, developers aren’t the only people who should learn WordPress because it can also prove beneficial for entrepreneurs. If they opt for a WordPress training course, they can themselves set up an online business by creating landing pages, online stores, and a lot more!

So, it does not matter whether you are a student, aspiring IT professional, or someone with a flair for writing, knowledge of WordPress will definitely boost your career.

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Why PrestaShop Is One Of The Best E-Commerce Platforms For Start-Ups?

PrestaShop Best E-Commerce Platform

Now that you are determined to plunge into the world of online business, it is essential to acknowledge the fact that as a start-up, you need to choose the best e-commerce platform. Even minor differences in features can adversely affect your business at a later stage. To choose the best one, you have to invest a lot of time and energy because you need to first grasp the features of most of the available e-commerce platforms.

At present, there are too many e-commerce platforms such as PrestaShop, Shopify, BigCommerce, Volusion, and so on. Out of these, more than 270,000 stores across 195 nations are using PrestaShop which speaks volumes about its immense popularity. So, to make things easier for you, let’s have a look at the reasons for which PrestaShop is termed as one of the best e-commerce platforms for start-ups.

Less development cost

PrestaShop, being an open-source software, facilitates you to cut the development cost by a fair margin. You will no longer be required to pay a hefty fee. Moreover, PrestaShop has one million community members that can help you massively enhance your newbie store at no cost at all!

Easy to set up

It offers a basic plan that allows you to enjoy a host of facilities like a free domain for one year, ample storage, SSL certificate, website, and much more. All these facilities for a minuscule fee of 0.99 dollars make the e-commerce platform ideal for you as a start-up business.

Search engine friendly

Whenever you are choosing an e-commerce platform to power your online store, the first thing that pops-up in your mind is whether it has features to make your store SEO friendlyor not to secure good rankings in search engine page results. PrestaShop indeed scores high in this aspect with its built-in SEO features such as URL rewriting, CMS pages, and much more. If you want to make your store more SEO friendly, you can opt for a premium SEO expert module that automatically creates purposeful meta tags, leverage the power of social media platforms, and so on.

User-friendly interface

You can manage or maintain an online store only when it has a user-friendly interface. The intuitive interface of PrestaShop makes it easy to upload product images, content, creation of diverse categories, configuration of existing features, and more without any technical knowledge.

Demographic assistance

Whether your target costumers are in India, US, UK, Canada, or any other country across the world, you can create, run and manage your online store effortlessly with PrestaShop. Your store’s content could be translated into more than three dozen languages.

Easy in-store marketing

As a start-up, you can yourself market your store products by using the brilliant features of PrestaShop that will let you create offers, giving an option to add gift wrapping, choosing discount modes, and even offering free shipping! The best part is that you can also give suggestions to your customer regarding products and can display your products with promotional content.

Fast checkout

Today, when most shoppers choose to abandon a shopping cart because of a lengthy checkout process, the one-page checkout process of PrestaShop gives you an edge over your competitors. Also, the platform allows you to include an order summary on the checkout page that gives more clarity to the interested shopper regarding the cumulative price and product detail before payment.

In short, when you are planning to create an online store as a start-up and budget is low, PrestaShop emerges as the best e-commerce platform with its brilliant features. However, if you are planning to start a full-fledged online store on a large scale, you can explore other alternatives too.

It is also a wise idea to get enrolled in a PrestaShop training institute to make the most of the features of the coveted e-commerce platform for your business.

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Why Should You Choose Android Development As Your Career Option

Why Should You Choose Android Development As Your Career Option?

With over 2.5 billion users spanning more than 190 nations, android apps enjoy phenomenal popularity. Android dominates the market share, especially in developing nations across the world. This has triggered tremendous demand for people skilled in building eye-catching and fully functional android apps with fewer bugs. Organizations now want such apps to get a wider audience and better visibility. Since there is no shortage of job opportunities, android app development has become the preferred choice of many youngsters. However, if you are still confused about why you should choose android development as your career option, here are some valid reasons. Let’s have a look.

Easy to learn

If you had never coded before, android app development proves a bit easier in comparison to ios app development. You will only have to develop a brief understanding of Java and XML. While Java is a popular object-oriented programming language, XML is a structured mark-up language used to create layouts for android apps. There are plenty of online Java tutorials to master the language in as little as one week. Also, if you are familiar with HTML, learning XML will be a breezy affair! In short, the learning curve is low in android app development.

Decent Pay

Although the salary of ios app developers is high as they are less in number, the average base pay of an android app developer in India is ₹26,945 per month as per glassdoor. The pay scale rises with experience, and after 10 or 15 years of working as an android app developer, you may fetch a monthly salary of more than 1 Lakh! Now, if this is not decent, what else is? In a country where even a three–year course of Bachelor of Arts or Bachelor of Science could not guarantee decent pay or even a job offer, opting for an android app development course of 4 to 5 months is definitely a wise move.

Vast Community Support

Android is an open-source operating system and so there is also strong community support to solve queries. In case of any problem during app development, you can easily interact with other developers within your community and learn and work together!

Ease in Publishing

To publish your android app, you have to create a Google Play Developer account, and the rest of the journey is pretty smooth. However, publishing your ios app is not easy in Apple App Store because getting approval is a lengthy process. While your android app may be approved within a day, it may be a never-ending process for an ios app, as the Apple App Store is very selective when it comes to publishing apps! This also means that there is a risk of getting denied even after paying a high fee.

Hardware Independence

For developing an android app, hardware requirement is the least concern. In contrast to ios apps, where you require a Mac computer with the latest version of Xcode (Apple’s IDE), you need just a computer with any operating system.

So, it is clear that choosing android app development as a career option is a wise move. Moreover, several training institutes are now offering android application development courses at an affordable fee with an online learning facility. Located in Kolkata, Karmick Institute is one such leading training institute that takes pride in facilitating easy online learning in a 1:1 ratio and a lifetime opportunity to work on live international projects!

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