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Backed by Government and Industry, Kirthiga Reddy's “AI Kiran” Will 1M Indian Women in AI

Backed by Government and Industry, Kirthiga Reddy’s “AI Kiran” Will 1M Indian Women in AI

AI Kiran, a Kirthiga Reddy initiative with government and industry support, will empower 1 million Indian women in AI (artificial intelligence) through mentorship, learning, global exposure, blockchain-verified recognition, and key partnerships to build women leaders.

Fifteen years ago, Kirthiga Reddy became the first Indian leader at a major US tech firm, heading Facebook India (now Meta). Her subsequent roles as SoftBank’s first female AI investing partner, managing over $130 billion, showcased her exceptional capabilities and unwavering belief in women’s potential and the importance of inclusive leadership.

Kirthiga Reddy, CEO of Verix, is launching ‘AI Kiran’ on UN Creativity and Innovation Day to globally showcase and support Indian women in AI with connectivity, funding, and mentorship, tackling their underrepresentation in GenAI (33% women in junior roles, 19% in senior roles).

India’s AI market will reach $17 billion by 2027, which demands women’s leadership. AI Kiran, a national initiative by the Principal Scientific Adviser’s office and INK Women, aims to empower women in AI through collaboration.

AI Kiran empowers Indian women in AI through a cross-functional community on the Manthan Platform. This platform features blockchain-verified credentials, mentorship, learning, and events which connect women nationwide for growth and leadership, contributing to India’s global AI leadership.

The $3M AI Kiran fundraise through INK Women Foundation (corporate, VC, govt), supports summits, partnerships, scholarships, and showcases Indian women in AI worldwide.

Source: https://www.financialexpress.com/business/start-ups/over-the-next-year-we-aim-to-reach-a-million-women-in-ai-kirthiga-reddy/3816101/

font end vs backend web development

Front End VS Back End: Full Stack Developer Guide!

A full-stack developer is a versatile and highly valued professional. They possess the skills to navigate both the user-facing front end and the server-side back end, which opens up a wealth of opportunities. Whether you are planning for a front-end, back-end, or full-stack development career or want to deepen your understanding in the field, this blog will provide a comprehensive overview of this booming tech field. 

Let’s dive in!

The year 2025 witnessed 48700 full-stack developer job openings on Naukri.com. Demand for full-stack developers has surged 30% year-on-year. This amplifying demand is fueled by the growing need for versatile developers who can adeptly handle both front-end and back-end tasks.

While aspiring to a career as a full-stack web developer is a smart move, the initial question that many face is, “Do I specialise in the user-facing front-end, the server-side back-end, or both?

“A successful website does three things:

It attracts the right kinds of visitors.

Guides them to the main services or products you offer.

Collect Contact details for future ongoing relations.” ― Mohamed Saad

This quote highlights that becoming a full-stack web developer depends on the ability to handle all aspects of web development. Engaging front-end appeals and guides users, a robust back-end system manages products and gathers valuable contact information.

If you are confused about picking one, this full-stack developer guide will illuminate your path to front-end, back-end, and full-stack web development. Get a comprehensive overview of this booming tech field and choose the one that aligns with your career goals and interests. 

Let’s begin!

What is Front-End Web Development?

Frontend Web Development

Front-end development is also known as client-side development. It is a process of creating a UI (user interface) and UX (user experience) for a web application or a website. The front end is everything that a website visitor or web app user sees and interacts with.

Think of front-end development as the layout of rooms, paint colours, decorations, and the furniture of a house. All these aspects not only make a house attractive but also functional for all members living inside it. 

Key aspects of front-end development include:

  • UI
  • UX
  • Responsiveness
  • Performance
  • Accessibility
  • Cross-browser compatibility.

The following table highlights key languages, frameworks, libraries, tools and technologies used in front-end web development.

Key Languages Frameworks and Libraries Tools and Technologies
  • HTML (HyperText Markup Language)
  • CSS (Cascading Style Sheets)
  • JS (JavaScript) 
  • React
  • Angular
  • Vue.js
  • Svelte
  • Webpack
  • Parcel
  • Linters
  • Formatters

What is Back-End Web Development?

Backend Web Development

Back-end development is also known as server-side development. It is the process of building and maintaining the back-end or behind-the-scenes functionalities of a web application or a website. It is easy to learn backend web development and begin a career in this tech field.

Think of back-end development as the foundation, electrical system, plumbing system, and structure of a house. All these factors not only make a house functional and stable but also ensure that everything inside the house is working properly. Although you don’t see these aspects directly, they have a direct impact on the house’s overall functionality. 

Key aspects of back-end development include:

  • Server-side Logic
  • Databases
  • APIs (Application Programming Interfaces).
  • Server Management
  • Security

The following table highlights key languages, frameworks, libraries, and databases of back-end web development.

Key Languages Frameworks and Libraries Databases
  • Python
  • Node.js
  • Java
  • Ruby
  • PHP
  • Go
  • C#
  • Django
  • Flask
  • Express.js
  • Spring
  • Ruby on Rails
  • Laravel
  • .NET
  • SQL– PostgreSQL, MySQL
  • NoSQL– MongoDB, Cassandra

What is Full Stack Web Development?

Full Stack Web Development

Full-stack web development is the process of building a comprehensive web application which includes both the front end and back end. A full-stack developer is a versatile professional who possesses expertise and skills to work on every layer of the web application. Full-stack website development includes everything from the user interface to the database. Making a career in full-stack web development offers numerous perks and rapid career advancement.

Key aspects of full-stack web development include:

  • Front-end development
  • Back-end development
  • Databases and storage
  • API integration
  • Version control
  • Web architecture
  • Full development lifecycle
Key Languages Frameworks and Libraries Tools and Technologies Databases
  • HTML
  • CSS
  • JS 
  • Python
  • Java
  • C#
  • Ruby
  • PHP
  • Go (Golang)
  • React
  • Angular
  • Vue.js
  • Svelte
  • Next.js
  • Nuxt.js
  • jQuery
  • Ember.js
  • CSS Frameworks 
  • Express.js
  • Laravel
  • NestJS
  • Git
  • Django
  • Flask
  • FastAPI
  • Spring
  • ASP.NET Core
  • Ruby on Rails
  • MySQL
  • PostgreSQL
  • SQL Server
  • MongoDB
  • Cassandra
  • Redis

Front End VS Back End VS. Full Stack Development: Key Differences

Front End VS Back End VS. Full Stack Development - Key Differences

Areas Front-End Back-End Full-Stack Web Development
Technologies Used
  • HTML
  • CSS
  • JavaScript
  • React
  • Angular
  • Vue.js
  • UI/UX design tools
  • Python
  • Java
  • Node.js
  • Ruby
  • PHP
  •  C#
  •  SQL
  • NoSQL
  • Django
  • Spring
  • Express.js
  • Laravel 
  • APIs
  • HTML, CSS, JavaScript frameworks.
  • Server-side language, database, framework.
Required Skills
  • Visual design.
  • User experience principles.
  • Responsive design.
  • Front-end frameworks.
  • Browser compatibility.
  • Performance optimisation.
  • Database management.
  • API design & development.
  • Security best practices.
  • Server architecture.
  • Version control.
  • Expertise in front-end & back-end technologies.
  • Understanding of the full development lifecycle.
  • Making the designed interface functional.
  • Basic understanding of DevOps. principles.
Roles & Responsibilities 
  • Implementing UI/UX designs.
  • Creating interactive elements.
  • Ensuring website responsiveness.
  • Front-end performance optimisation.
  • Collaborating with designers and back-end developers.
  • Developing & maintaining server-side logic.
  • Managing databases.
  • Creating & consuming APIs.
  • Application security & performance.
  • Collaborating with front-end developers.
  • Designing & developing front-end and back-end applications.
  • Database design & management.
  • API development & integration.
  • Deploying and maintaining applications.
  • Collaborating across teams.
Learning Curve
  • Easier to get started with basic HTML/CSS.
  • It might seem tough initially, but later, potential is incredibly rewarding.
  • Demanding start but highly versatile skillset.
Project Engagement
  • Visual and interactive aspects of the project. 
  • Working closely with designers and product owners.
  • Functional & data-related aspects.
  • Working closely with database administrators and other back-end specialists.
  • Handling all project steps, from the initial idea to launch and upkeep, often with more ownership.
Industry Demand
  • There is a high demand for skilled front-end developers due to the critical role of user experience in web applications.
  • There is a very high demand for skilled back-end developers who are vital for web applications. functionality and scalability.
  • There is an extremely high demand for full-stack web developers due to their versatile skill set and ability to handle diverse tasks within a project.
Career Path
  • Junior front-end developer. 
  • Front-end developer.
  • Senior front-end developer.
  • Tech lead/UI architect/UX engineer.
  • Junior back-end Developer.
  • Back-end developer. 
  • Senior back-end developer.
  • Tech lead/backend architect/database
  • Engineer/security engineer.
  • Junior full-stack developer.
  • Full-stack developer. 
  • Senior full-stack Developer. 
  • Tech lead/solutions architect/engineering manager.

How Do Front-End and Back-End Work Together?

How do Front-End and Back-End Work together

While the front end and back end have key differences, both are interconnected parts of a web application. Both work together to continuously deliver the best user experience and aspects you interact with.

Here is the breakdown of how front-end and back-end collaborate:

  • User Interaction: A user interacts with the front-end through UI, like filling out forms, clicking buttons, navigating menus, and more. To make these actions seamless, the front end needs data or functionalities that are handled by the back end.
  • Front-End Requests: When a user takes any action requiring back-end processing, the front-end sends this request to the back-end. This interaction happens through APIs that enable different software components to communicate with each other.
  • Back-End Processing: The back-end receives a request from the front-end via its API endpoints, which is then processed through server logic, database interaction (CRUD), authentication/authorisation, business rules, and external service integration.
  • Back-End Response: Once the request is processed, the back end sends the response via API.
  • Front-End Updates: Using JavaScript, the front-end updates the UI based on the responded data. This involves existing elements updates, displaying new info, showing error or success pages, and more.

Front-End VS Back-End Developer VS Full Stack Developer: Salary and Career Growth!

Career growth in full-stack web development

The career path and growth for front-end, back-end, and full-stack web developers seem strong and evolving at a rapid pace. Let’s unpack each domain’s salary and career growth to gain a better understanding.

Front End Developer

Salary

The salary of a front-end developer depends on proficiency in popular frameworks and essential skill sets like Vue.js, Angular, or React. The average salary is also influenced by the level of knowledge in UI/UX principles. 

However, front-end developer salaries in India average between ₹1.2 Lakhs and ₹12.0 Lakhs per year, influenced heavily by experience and expertise.

Career Growth

Front-end developers can grow into roles like 

  • Front-end architect
  • Senior front-end developer
  • UI/UX developer
  • Web development manager/director
  • Team lead/manager
  • Performance optimisation expert

Back End Developer

Salary

The exact payscale of a backend developer depends on the expertise in server-side languages like Java, Python, Node.js and frameworks such as Express.js and Django. 

The average salary is also influenced by experience, location, data management skills such as SQL and NoSQL, cloud computing knowledge and DevOps practices. However, in India, the salary of a back-end developer typically ranges from ₹1.5 Lakhs to ₹17.3 Lakhs per year.

Career Growth

Back-end developers can grow into roles like 

  • Back-end architect
  • Cloud computing engineer
  • DevOps engineer
  • Security specialist
  • Big data engineer
  • Team lead/manager
  • API specialist
  • Database administrator/specialist

Full Stack Developer

Salary

Full-stack developers’ salary depends on their proficiency in both front-end and back-end technologies, the ability to handle all aspects of application development and experience in popular stacks like MEAN, MERN, Laravel, Vue.js, etc. 

However, the salary of a full-stack developer in India ranges from ₹1.8 Lakhs to ₹16.0 Lakhs per year.

Career Growth

A full-stack developer can grow into roles like 

  • Solutions architect
  • Cloud architect (full stack focus)
  • Specialisation in a specific stack (e.g., MERN, MEAN, Laravel+Vue.js, etc.)
  • Technical lead
  • Solutions architect
  • Full-stack consultant 
  • Engineering manager or director

To Conclude

The best choice between front-end, back-end, and full stack boils down to your career goals and passion. Demand for front-end, back-end, and full-stack developers is going strong and is expected to grow in the future. Each domain has unique challenges, career opportunities, and associated rewards.

We hope this full-stack developer guide helped you understand each domain well.

If you want to tap into this ever-evolving tech field but are wondering how to become a full-stack developer, we can help you make a career in full-stack web development

Whether you want to become a front-end developer, excel as an expert back-end developer, or be an all-around full-stack web developer, just share your interest at +91 9836423755, and leave everything to us!

FAQs

What are the technologies involved in responsive web design?

Responsive web design includes HTML for structure, CSS for different styles on diverse screens, responsive images/videos, and flexible layouts.

Is it worth learning web development in 2025 due to AI?

Absolutely! While AI (artificial intelligence) is revolutionising industries, this technology will not replace human intelligence in terms of creativity, problem-solving skills, and understanding of users’ needs. Learning web development is a valuable skill in 2025 and in the future, too.

What are the least front-end web technologies to learn for a back-end developer?

To become a back-end developer, you need to focus on the basic structure of HTML and understand the fundamentals of CSS for layout. Additionally, a basic understanding of JavaScript and how it interacts with the front-end also benefits the full application development flow.

How to become a pro front-end developer?

To become a pro front-end developer, you need to have a core understanding of languages like JavaScript, CSS, and HTML. Furthermore, you need to master a modern framework such as React, Angular, or Vue.js. Also, staying updated with the latest trends and building a robust portfolio highlighting complex projects greatly helps you attain this career goal.

How to become a full-stack developer?

To become a full-stack developer, you require expertise in both front-end (HTML, CSS, JavaScript and frameworks like React or Angular) and back-end technologies (Node.js, Python, or Java, and databases). You can learn these technologies and become a certified full-stack developer in 6 months through our IIT Guwahati certified full stack web development program.

What types of projects should a beginner web developer create?

If you are a beginner web developer, you should start with simple projects such as landing pages, personal websites, basic calculators, personal websites, etc. This helps in solidifying all foundational concepts.

Which is better, frontend or backend?

Both the front end and back end are different but very crucial parts of web development. While the front end focuses on user experiences, the back end handles data and functionality. The better career choice depends on your interests and skills.

Who earns more, full-stack developers or front-end developers?

Full-stack developers earn comparatively more than front-end developers as they can seamlessly handle all aspects of web development.

Read more blogs:

Sify Opens South India's Largest AI-ready Data Centre in Chennai

Sify Opens South India’s Largest AI-ready Data Centre in Chennai

Sify Infinit Spaces, a data centre provider based in Chennai, inaugurated its AI-ready data centre campus in Sipcot Siruseri, which is now the largest in South India. The company has already invested ₹1,882 crore in Tamil Nadu, making good progress on its ₹2,500 crore promise from last year’s investor meeting.

As India’s sole data centre with an on-site open cable landing station, this facility offers improved global connectivity and network performance, with an eventual capacity of 130 MW.

Sify plans to power its Siruseri data centre with renewable energy and use sustainable building practices to create a new benchmark for green digital infrastructure. The data centre’s four IGBC Green ratings highlight this commitment.

MK Stalin, Chief Minister of Tamil Nadu, inaugurated a key data centre facility, strengthening both India’s digital infrastructure and Tamil Nadu’s data centre strategy.

Raju Vegesna, Chairman and Managing Director of Sify Technologies, said, “With our cumulative investment now crossing Rs 10,000 crore from an initial commitment of Rs 2,500 crore, we are not only building digital infrastructure but also creating an ecosystem of opportunity”.

He said, “We envision generating employment for 10,000 people—direct and indirect—as this facility ramps up. This data centre isn’t just infrastructure—it’s a strategic digital gateway for enterprises and governments aiming to harness AI, cloud, and high-speed data solutions. We’re proud to support Tamil Nadu’s digital ambitions and to be part of India’s data-driven future”.

This new facility solidifies Sify’s leadership in India’s digital landscape. More than 10,000 businesses across 1,700+ Indian cities rely on Sify’s data centres, networks, and security. Sify also has an international presence in North America, the UK, and Singapore.

Source: https://www.business-standard.com/companies/news/sify-inaugurates-south-india-s-largest-ai-ready-data-center-in-chennai-125041700651_1.html

Tech Data and NVIDIA join hands to boost India's AI infrastructure

NVIDIA and Tech Data are Teaming Up to Boost India’s AI Infrastructure

Tech Data Advanced Private Limited, a TD SYNNEX company, has teamed up with NVIDIA to distribute its cutting-edge Data Centre Solutions across India.

This strategic partnership will empower Indian channel partners with full-stack Generative AI. This will allow them to help enterprises enhance infrastructure performance, accelerate AI deployment, and boost innovation across industries.

NVIDIA, a global force in AI infrastructure, helps businesses and governments build AI factories to revolutionise raw data into valuable intelligence. Their AI platform, featuring CUDA-X and NVIDIA NIM, quickens machine learning and creates high-performing AI solutions.

Sundaresan K, Vice President and Country General Manager at Tech Data Advanced said, “Rapid evolutions in AI are driving the demand for advanced digital solutions in India,”.

“Combining NVIDIA’s AI expertise with our robust partner ecosystem, we aim to bridge infrastructure gaps and scale AI adoption across the Indian IT landscape”, he added.

Tech Data will leverage its infrastructure, software, and AI partner network to simplify the integration of NVIDIA’s AI offerings and boost their market access. Additionally, the company have plans to expand opportunities through collaboration with Dell’s AI Factory and partnerships with ISVs to build AI-powered solutions.

Just like they’ve done with NVIDIA in Europe and North America, Tech Data is now extending its reach to India. This natural next step signifies their entry into the Indian market and their desire to empower more organisations with AI and machine learning through their Destination AI Program.

Through this collaboration, Indian businesses will have a smoother path to adopt powerful AI, giving them a real advantage and helping them grow.

Source: https://www.entrepreneur.com/en-in/news-and-trends/tech-data-and-nvidia-join-forces-to-deliver-ai-data-center/

India Is Expected to Spend $9.2 Billion on AI by 2028: Report

New Delhi: With an anticipated annual growth rate of 35%, AI (artificial intelligence) spending in India is projected to hit a whopping $9.2 billion by 2028, according to a report on Tuesday.

New IDC ( International Data Corporation) research highlighted in a Qlik report emphasises that maximising AI’s impact needs immediate attention to data quality, governance, and cloud migration strategies.

Although 51% of Indian companies host AI in the cloud, inadequate data quality remains a significant challenge.

According to the report, data quality has emerged as a major obstacle in India, where 54% of organisations reported it as a challenge compared to Australia and ASEAN (40%) and the APAC average (50.4%).

Furthermore, the report revealed that 62% of Indian organisations require improved data governance and privacy. India is also facing a big challenge with AI data bias (28%) compared to ASEAN (21.8%) and Australia (20%).

To tackle these challenges, Indian enterprises are focusing their investments in data integration, ML deployment platforms, and analytics to develop AI-ready data strategies. Strong data integrity, transparency, and compliance are essential for successful AI adoption.

Varun Babbar, Vice President, India, Qlik said, “Indian organisations see cloud adoption as a critical step toward AI success”.

He said, “To scale AI-driven innovation, businesses need a strong, scalable data infrastructure that supports high-performance AI applications”.

According to the IDC InfoBrief, India’s adoption of Generative AI is significant, with 36% of enterprises already using it and another 46% intending to invest in the next one to two years. In terms of advanced AI capabilities, India (20%) aligns with Australia and New Zealand but lags slightly behind ASEAN (27%).

Deepika Giri, AVP, Big Data Analytics, Blockchain, and Web3 Research, IDC Asia/Pacific said, “GenAI is transforming industries in India — from compliance in retail to fraud prevention in finance and predictive maintenance in manufacturing.”

She stated that trusted data, strong governance, and scalable infrastructure are essential requirements for organisations to completely and responsibly leverage AI’s potential.

Source: https://www.socialnews.xyz/2025/04/15/ai-spending-in-india-set-to-reach-9-2-billion-by-2028-report/

10 Essential Tips To Start A Successful Career In Digital Marketing​

10 Essential Tips To Start A Successful Career In Digital Marketing​

This article will answer questions like “Why learn digital marketing?” and “Is digital marketing a good career”? If you are considering a career in digital marketing, this article will tell you the required skills, education, salary prospects and different career options. Ultimately, you will know the top 10 tips to start a career in digital marketing and how to grow in the competitive industry.

Companies are building their online presence and increasingly investing in it. As a result, digital marketing has become one of the most lucrative career choices. Today, in the world of rapid digitisation, digital marketing is an incredibly fulfilling career that is also future-proof. You just need to know how to kickstart your career, what skills to focus on and how to navigate the industry.

It is a highly competitive industry. So, if you want to succeed in a digital marketing career, these top 10 digital marketing tips for beginners are just what you need to set yourself up for long-term success.

Why Choose A Career In Digital Marketing?

Are you wondering if digital marketing is a good career? The digital marketing industry is flourishing by the minute. It is projected to reach $1.3 trillion by 2033, with a CAGR of 13.6%. More than 860,000 jobs are in the global digital marketing industry, and the number is growing. In 2026, the digital marketing industry’s global revenue is predicted to grow by 10.4%.

More and more companies are moving online. Thus, the demand for digital marketing professionals is also increasing. Along with that, a digital marketing career also offers the flexibility to work remotely across different job roles.

If you are still wondering why learn digital marketing, these statistics and the flexible digital marketing career paths speak for themselves.

Skills Required For A Successful Digital Marketing Career

Content Marketing: 

Content Marketing skills in digital marketing

In 1996, talking about digital marketing in his essay, Bill Gates said, “Content is king”. To this day, this famous phrase still holds. However, in a saturated online world, only good content rules. Everyone with a computer and network access posts content on the internet every day. That’s why digital marketers must produce high-quality content for their online business to rank high in the search engine pages.

Social Media:

Social Media skills in digital marketing

Social media marketing is not just about posting on social accounts every day. You must clearly understand your target audience, your niche market and the strengths you can leverage from each social media platform. You need to understand the concept of utilizing algorithms to increase audience engagement, boost posts, hashtags, groups and paid ads.

Strategic Thinking:

Strategic Thinking for becoming a digital marketer

To succeed as a digital marketer, you need to be able to think strategically. It is not just about following techniques. Your efforts should align with your marketing goals. 

Performance Marketing:

Performance Marketing skills

You need to have a clear understanding of PPC (Pay-Per Click) advertising, email marketing campaigns, affiliate marketing and SEM (Search Engine Marketing) and use these concepts to develop a consistent brand presence and build up online reputation.

Creative Skills:

Creative Skills in digital marketing

As a digital marketer, you need to have creativity in terms of coming up with ideas to attract and engage the target audience. A talented individual in digital marketing must be creative and know how to use his creative thinking ability to his advantage. 

Tech Skills:

Tech Skills in digital marketing

Digital marketing is a technology-driven industry. Therefore, you need to be proficient with digital marketing tools like Semrush, Content Management Systems (CMS), Google Analytics, Ahrefs, HubsSpot, Google Ads, etc.

Analytical Skills:

Analytical Skills in digital marketing

Having good analytical skills is crucial to being successful in your digital marketing career. It involves having a grasp over how the performance metrics function and how your marketing strategies are impacted.

Soft Skills:

Soft Skills to become a successful digital marketer

Soft skills are essential to be a confident digital marketer. Effective communication skills, good teamwork capabilities, the ability to adapt to changes and collaborating with the clients and stakeholders are all part of the essential soft skills required for pursuing a digital marketing career.

Storytelling:

Storytelling skill in digital marketing

You have to have storytelling abilities to build a career in digital marketing. When it comes to engaging the audience with your online business, your brand must tell stories. It is a powerful force to drive more engagement and conversions.

CRM (Customer Relationship Management):

A successful digital marketer needs to be proficient with CRM platforms, SEO tools and data analysis techniques to handle customer data, nurture leads and build a strong customer base.

Education Required For Digital Marketing

Education Description
Bachelor’s Degree To pursue a career in digital marketing, it is preferred to be a graduate with a bachelor’s degree (10+2+3 or equivalent), however, it is not mandatory. 
Certifications Getting Advanced certification in Digital Marketing from a reputable organization highly increases your value to employers and regards you as an eligible candidate to hire for specialized roles.
Online Digital Marketing Courses Besides a graduate degree, doing an online course on digital marketing provides a solid boost to digital marketing beginners and is also preferred by hiring companies.
Workshops Partaking in digital marketing workshops gives you exposure to real-world projects and a scope for professional development.

Salary Prospects in Digital Marketing

Salary prospects for entry-level positions such as Digital Marketing Intern or Assistant range from 1.5 to 2 lakhs per annum. For mid-level positions such as SEO Specialist, your salary ranges from 5LPA to 7LPA. For a highly experienced candidate (10+ years), it can range between 10 to 12 LPA.

Digital marketing professionals can also work as freelancers and earn more. If you do consulting work, your earnings will vary depending on the type of projects and the number of clients.

Certain niches in digital marketing, such as PPC and Data Analytics, offer higher pay due to the increased demand for experienced professionals with these specialized skills.

Become a Digital Marketing Expert

Different Career Paths In Digital Marketing

Career Path Description
SEO Specialist To become an SEO Specialist, you need to possess certain skillsets, which essentially include analytical thinking, problem-solving skills, keyword skills and knowledge of algorithms.
Social Media Manager Be proficient in engagement strategies, community building, and performance tracking. 
PPC Expert A demanding career choice for professionals with the right skills. You will closely work with the data analysts.
Content Writer Requires creative writing skills and a clear grasp of SEO-friendly content.
Graphic Designer You need to learn graphic design tools and techs to build online brand identities with appealing visuals.
Digital Marketer Requires a strong sense of campaign management and execution. A successful digital marketer must have good leadership abilities. 

10 Tips To Start A Career In Digital Marketing

If you are looking to break into the world of digital marketing, these 10 digital marketing tips for beginners will get you started right away.

1. Networking   

Networking

Get to know other professionals working in the digital marketing industry. Build a strong network that can work as your support system as well as a door to new opportunities. The best way to build a strong network is to attend workshops, boot camps and industry meetups.

2. Personal Projects

Personal Projects

It is always rewarding to work on your projects and not just blindly follow others’ advice. Choose ideas that fuel your passion and give your best. It also helps you master your skills in niches like SEO, social media, content creation and so on. 

3. Build Portfolio

Build Portfolio

Build a professional portfolio to showcase your knowledge, skillset, professional experience and body of work. A professional portfolio is highly preferred by employers, and clients tend to be more impressed when you have a compact documentation to prove your credibility, especially if you are freelancing or giving consultancy. It is like a well-documented proof of your expertise.

4. Leverage AI

Leverage AI

Work smart by leveraging AI capabilities. Using AI with tools like Semrush, Canva can make your life easier by ensuring smoother workflows and higher accuracy if you are mindful and strategic about using it.

5. Bag Certificates

Bag Certificates

If you want to stand out in the digital marketing hiring landscape, certifications are a must. They validate you as a valuable candidate and boost your portfolio, too. Bagging an Advanced Certification In Digital Marketing from a trusted organisation will give you the credibility you need to launch your digital marketing career with confidence.

6. Keep Updating Yourself

Keep Updating Yourself

Keep up-to-date with the latest industry trends, tools and technologies used in the digital marketing field. For example, what SEO, PPC, and analytics tools are currently preferred by the industry experts, how the algorithms are operating on social platforms, etc. Having current knowledge about these areas will help you build your marketing strategies more efficiently.

7. Create A Solid Online Presence

Create A Solid Online Presence

Build a strong online visibility for your personal brand. It is crucial to have a strong and updated professional LinkedIn profile so that employers can notice you and reach you. It is even better to have freelancing profiles that are well-documented or your own website if you are open to offering consulting services.

8. Focus on A Niche

Focus on A Niche

Pick one particular niche that you find the most interesting. For example, SEO, content writing, graphic designing or social media. Dig more in-depth to uncover advanced skills in that niche. It helps you build more authority and increase your demand when applying for specialised job roles.

9. Join Online Communities

Join Online Communities

Collaborate with other working professionals by joining LinkedIn communities, Slack groups, etc. It is great for networking and finding opportunities for growth and learning when you are starting a career in digital marketing as a beginner.

10. Stay Open to Learning

Stay Open to Learning

A digital marketing career is highly demanding and rapidly growing with high competition in the industry. Therefore, you need to keep evolving with the fast-changing pace. Adaptability is a valuable skill to have to succeed here. You need to be passionate about your job. And keep practising as they say “Practice makes perfect”. Learning never stops.

Conclusion

The digital marketing industry is full of opportunities and is expected to grow more in the near future. So, now is the perfect time to consider a career in digital marketing. It offers enough flexibility and growth if you know how to navigate the digital marketing industry’s waters. These 10 tips to start a career in digital marketing will help you boost your confidence towards building a rewarding career path. Just remember to keep showing up, and success will come to you.

FAQs

1. Is certification in digital marketing necessary?

Doing an Advanced Certification Course in Digital Marketing will boost your resume and add credibility to your expertise and commitment, especially if you are a digital marketing professional at the beginning of your career.

2. SEO vs PPC vs SMM – which is better?

SEO deals with developing strategies to rank websites in search pages and with content optimisation to increase traffic. PPC is about managing paid ads. If you are good with numbers, PPC can be good for you. On the other hand, SMM deals with creating engaging content and attracting an audience on social platforms. So, it depends on you, and on what interests you the most.

3. Can I get a good job by just learning SEO?

Yes, if you build a strong SEO skillset, you can land specialised roles as an SEO Executive or Specialist. However, you should have a basic understanding of other digital marketing concepts to grow your value.

4. How much time does it take to learn digital marketing?

To become certified through an advanced digital marketing course, you will need around 6 months.

5. Can a non-graduate learn digital marketing?

A graduate degree is not mandatory to learn digital marketing. However, having a bachelor’s degree is preferred by most employers.

6. How to take advantage of AI tools in digital marketing?

AI can be leveraged in content research, campaign management, SEO audits, graphic designing and many other digital marketing niches. Using AI tools wisely can improve your creativity, results and project quality.

India, Germany boost AI & quantum tech ties, says minister

India, Germany Agree to Strengthen Ties in AI and Quantum Tech, Says Minister

New Delhi: India and Germany will expand their partnership in AI (artificial intelligence), quantum tech, and green hydrogen for innovation and sustainability, according to Minister Jitendra Singh.

Dr. Singh emphasised the strong and long-lasting partnership between India and Germany in science, technology, and innovation.

After meeting with Bavaria’s visiting Minister-President Markus Soder in New Delhi, he said, “The two countries can collaborate more closely in key areas like clean energy, biotechnology, cyber-physical systems, electric mobility, and green hydrogen”.

Dr. Singh stated that under Prime Minister Narendra Modi’s leadership, India is focusing its science and tech efforts on projects that boost its economy, and Germany is a key partner in this.

He said, “India has embarked on mission-mode programmes under the visionary leadership of Prime Minister Narendra Modi. We seek economic and sustainable solutions through scientific and technological interventions, and Germany is a natural partner in this endeavour.”

He highlighted the innovative Indo-German 2+2 model, linking education and industry to create innovation.

“The model is helping both countries work together on global challenges and turn ideas into real-world solutions, he added.

He said, “India is currently the third-largest country in terms of startups and unicorns, offering great potential for global technology partnerships,”.

Highlighting the academic link, Dr. Singh pointed out that 50,000+ Indian students are in German STEM programs, which is a threefold increase in seven years. He also encouraged more German students to explore India’s academic offerings, including Oriental Studies and culture.

Source: https://ommcomnews.com/india-news/india-germany-to-deepen-cooperation-in-ai-quantum-tech-minister/

India's AI Job Market Surges, Outranking Global Hiring in Tech

India’s AI Job Market Surges, Outranking Global Hiring in Tech

Since 2010, the number of AI-related job openings has grown steadily, with the 2025 Artificial Intelligence Index Report highlighting a significant surge recently.

According to the Stanford Institute for Human-Centered Artificial Intelligence, the job market for both AI and machine learning experienced a massive surge in demand starting around 2017, which has not slowed down.

The past year saw a nearly four times greater demand for generative AI, highlighting the increasing value of creative AI abilities in various sectors.

India recorded the highest year-over-year growth in AI hiring globally in 2024, with a significant increase of 33.39%. While India leads, other emerging markets like Brazil (30.83%) and Saudi Arabia (28.71%) also show a substantial increase in AI hiring. Slovenia and Romania in Eastern Europe, alongside Finland and Argentina, also experienced significant growth.

While the US saw a 24.8% rise in AI hiring, emerging economies are also catching up fast, even surpassing established leaders in securing AI talent.

The report pinpoints high-demand tech skills, with Python leading in the US AI job market in 2024 (199,213 postings, a striking 527% jump since 2012-2014), followed by computer science (193,341 listings).

In 2024, data analysis and data science roles saw a massive increase in demand of over 800%, hitting 128,938 and 110,620 job postings, respectively. Cloud infrastructure, particularly Amazon Web Services (AWS), became increasingly vital for AI systems with a 1,778% growth. Additionally, skills like SQL, automation, and agile methodology are also experiencing significant growth.

Source: https://www.msn.com/en-in/news/India/ai-job-boom-india-leads-global-hiring-as-demand-for-tech-skills-soars/ar-AA1CEY9Z

India Launches AI Competency Framework to Revolutionise Public Sector

India Launches AI Competency Framework to Revolutionise Public Sector

India has a massive workforce of over 3.1 million government employees, and they’re making a big move into the world of AI (artificial intelligence).

The country is implementing a thorough framework to elevate the AI proficiency of its public sector employees. Guided by UNESCO’s AI and digital competency framework, India is positioning itself as a leader in incorporating AI into public administration development, with a strong focus on ethical considerations and the protection of human rights in their digital transformation.

Being the world’s most populous nation, India, with a population of 1.4 billion, has a special chance to use the power of AI to improve public services. Seeing significant opportunities, the government has initiated the Competency Framework for AI.

Dr. Tawfik Jelassi, UNESCO’s Assistant Director-General for Communication and Information, said, “With the launch of its AI competency framework, India is charting a new course for public sector transformation. By aligning with UNESCO’s global vision for AI in the public sector, this initiative ensures that technology serves people, strengthens institutions, and upholds fundamental rights. This is leadership in action for the digital age”.

Ashwini Vaishnaw, Minister of Electronics and Information Technology, pointed out the framework’s ability to bring about significant change.

He said, “This framework will empower public sector officials with the skills and knowledge required to navigate the AI landscape effectively. It is my sincere hope that readers will find it a valuable resource for building AI competencies that will not only contribute to India’s growth but also help shape the global AI discourse.”

This initiative will allow India to both build its AI expertise and make a meaningful impact on the global discussion surrounding ethical AI.

Source: https://www.unesco.org/en/articles/india-launches-ai-competency-framework-transform-public-service

Despite Strong AI Hiring, India Has Weak AI Patenting

Despite Strong AI Hiring, India Has Weak AI Patenting

On April 8, the Economic Times reported that India’s AI (artificial intelligence) sector is experiencing notable progress on multiple fronts. The country has achieved a world-leading 33% increase in AI hiring, underscoring its growing workforce in this field. Now, India holds a second-place ranking for contributions to AI projects on the GitHub platform.

Despite India’s impressive second-place ranking globally in terms of relative AI skill penetration, its contribution to global AI patents is just 0.37%. This share of global AI patents sharply contrasts with China’s (70%) and the US’s (14%).

The AI landscape is becoming competitive globally. The Stanford AI Index Report indicates that China is quickly diminishing the United States’ lead in AI model capabilities and organisational integration.

While this tech rivalry continues, people are optimistic about AI globally. However, not everyone is convinced. Within five years, around 60% expect AI to change their jobs, and 36% fear job elimination.

Governments worldwide are increasingly prioritising AI. The significant 21% growth in legislative references to AI across 75 nations during 2023, accompanied by increasing financial commitments, hints at a globally unified approach to strategically deploy AI’s transformative power with the aim of long-term societal and economic growth.

Source: https://economictimes.indiatimes.com/tech/artificial-intelligence/india-leads-in-ai-hiring-lags-in-patents/articleshow/120074074.cms?from=mdr